Lead Generation Specialist

RESPONSIBILITIES

-Initiate outbound calls to prospective customers based on provided lead lists, CRM systems, marketing campaigns, referrals, and other lead sources.
-Qualify prospective customers by identifying needs, purchasing interest, decision-making authority, budget considerations, and buying timelines.
-Present company products and services over the phone, effectively communicating features, benefits, and value propositions tailored to customer needs.
-Manage the sales process from initial contact through qualification, objection handling, negotiation, and successful sale conversion.
-Build rapport and establish positive customer relationships to increase trust, engagement, and sales opportunities.
-Achieve or exceed established sales quotas, revenue targets, conversion metrics, and other key performance indicators.
-Follow approved call guides and sales methodologies while utilizing effective consultative selling techniques.
-Address customer inquiries, overcome objections, and recommend solutions that align with customer needs and business objectives.
-Accurately document customer interactions, sales activities, pipeline updates, and outcomes within the CRM system.
-Conduct timely follow-up calls and communications to nurture prospects and maximize sales conversion opportunities.
-Collaborate with sales, quality, training, and operations teams to improve sales effectiveness and customer experience.
-Continuously update knowledge of company products, services, promotions, industry trends, and competitor offerings to effectively position solutions to customers.
-Provide feedback to management regarding customer needs, buying trends, market insights, and opportunities for process improvement.
-Adhere to all company policies, procedures, client requirements, quality standards, and applicable compliance regulations during sales activities.

KNOWLEDGE, SKILLS & ABILITIES REQUIRED

-Proven experience in sales, telesales, inside sales, business development, lead generation, customer retention, or customer service roles. Sales closing experience is preferred.
-Demonstrated ability to meet or exceed sales targets, revenue goals, conversion metrics, or other performance objectives.
-Strong consultative selling, negotiation, persuasion, and objection-handling skills.
-Excellent verbal communication skills with the ability to build rapport and influence customer purchasing decisions over the phone.
-Strong active listening and customer discovery skills to identify customer needs and recommend appropriate solutions.
-Familiarity with CRM software, sales engagement platforms, and lead management tools.
-Ability to manage multiple sales opportunities and maintain accurate records of customer interactions and sales activities.
-Strong organizational, time management, and follow-up skills.
-Ability to thrive in a fast-paced, target-driven environment and adapt to changing business requirements.
-Self-motivated, resilient, and results-oriented with a strong commitment to achieving sales goals.
-Ability to work independently and collaboratively within a team environment.
-Strong problem-solving skills and the ability to effectively address customer concerns while maintaining a positive customer experience.