Lead Generation Specialist
South AfricaRemote
AI Summary
A Lead Generation Specialist drives business growth by identifying and engaging IT sector prospects, using LinkedIn and cold calling to build relationships and maintain a qualified pipeline.
About this role
As a **Lead Generation Specialist , you will play a crucial role in driving business growth by identifying and engaging potential clients in the IT sector. This role requires ** strong LinkedIn business development skills and cold calling expertise to build relationships with key decision-makers and generate new business opportunities for the recruitment team.
Key Responsibilities
- Research and identify prospective clients within the IT industry.
- Leverage LinkedIn Sales Navigator and other tools to connect with potential clients.
- Develop and execute targeted outreach campaigns via **LinkedIn, email, and cold calls **.
- Build and maintain a strong pipeline of qualified leads.
- Collaborate with the recruitment team to understand hiring needs and market trends.
- Nurture relationships with potential clients to convert leads into long-term partnerships.
- Track and report lead generation activities and outcomes.
Requirements
- Proven experience in **lead generation, business development, or sales **, ideally within the IT or recruitment sector.
- Strong experience in **LinkedIn outreach and cold calling **.
- Excellent communication and interpersonal skills.
- Proactive, results-driven mindset with the ability to work independently.
- Experience using CRM tools and LinkedIn Sales Navigator (preferred).
Skills
Cold CallingCRM ToolsEmail OutreachLinkedInLinkedIn Sales Navigator
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Market data for this role
All reports →- SeriesRole reportsOne role family at a time: how many openings, what changed this week, who is hiring, what it pays.
- SeriesSalary reportsWhat employers publish in job postings, by level and workplace. Not self-reported pay.
- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.