Lead UA Manager

At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.

At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, Dental Insurance, Life Assurance, Royal London Pension, a Free On-site Gym, Dog-friendly Office, LinkedIn Learning, 25 holiday days + bank holidays, and 1 day extra holiday for each year of service capped at 5.

Kwalee’s Product & Growth team is looking for a Lead User Acquisition Manager to steer User Acquisition across our mobile portfolio: live hits, much-loved classics, and exciting new games looking for their big break.

We’ll shape the title around your experience, from Senior UA Manager to Lead UA Manager or even Head of UA, because it’s the impact that matters.

This role is for you if you’re a hands-on UA leader who gets a real buzz from spotting where the next profitable pound of spend is hiding, and proving it. You’ll grow a team of UA Managers who proudly own their games and bring an investor’s eye to the whole portfolio, so every game and every campaign earns its place in the spotlight.

This role is based onsite 5 days per week at our Leamington Spa studio, where our daily in-office collaboration fuels creativity and innovation.

Steer portfolio UA. Set the UA strategy across our games and channels, and put every pound where it works hardest.

Grow a brilliant team. Lead and coach our UA Managers, give each of them clear ownership of their games, and help them do the best work of their careers.

Unlock profitable scale. Find the games ready to grow faster, and move quickly when something isn’t paying back.

Keep targets sharp. Work with our analytics team on LTV and ROAS targets, and bring a healthy challenge when the numbers don’t add up.

Power the creative engine. Partner with our creative and analytics teams so every game has a steady flow of fresh ads being tested, learned from, and scaled.

Give new games a fair shot. Run clean, consistent market tests for our new game ideas so we can spot the winners early.

Be the UA voice in our game teams. Share what the market is telling us with producers, product, and monetisation, and turn game improvements into more growth.

Build great partnerships. Work closely with ad networks and platforms, and keep exploring new channels.

Profitable growth across our portfolio. You’ll be the go-to owner of how our games grow: spotting opportunities first, catching dips early, keeping targets sharp, and helping your team stay on top of every game they own.

How we’ll celebrate your success:

Profitable spend and installs at or above target payback.

ROAS and payback against target.

UA contribution to profit across the portfolio.

How quickly budget moves to the best opportunities.

A happy, growing UA team.

Essential

Senior UA experience in mobile games, with F2P titles you’ve scaled profitably across ad networks and social channels.

Experience leading or mentoring UA Managers.

A strong grasp of ROAS, payback, LTV and cohort analysis, and of measurement in today’s privacy- first world.

A love of creative testing, and a feel for what makes an ad win on different channels.

Great commercial judgement: you can explain every budget decision in pounds.

Happy getting hands-on with campaigns, spreadsheets and BI tools.

A clear, confident communicator who brings people along with evidence.

Desirable

Hybrid-casual or puzzle mobile game experience is a big plus.