LinkedIn Operations
AI Summary
Manages CertiK’s official LinkedIn presence and employee account matrix, creating and distributing content, analyzing performance metrics, and monitoring platform trends to drive brand awareness and follower growth.
About this role
Responsibilities
Official Account Operations: Manage the company's official LinkedIn page (planning, content, engagement) to drive brand influence and follower growth.
Personal Account Matrix: Build and optimize the employee account matrix, establishing collaboration workflows for topic selection and publishing.
Content Production: Create content around brand, reports, and executive insights; leverage AI tools to maximize efficiency and optimize content templates.
Data Analysis: Track key metrics (impressions, growth, engagement) across all accounts to refine content strategies.
Trend & Social Listening: Stay ahead of LinkedIn algorithm changes, industry trends, and brand mentions, providing timely insights for operational adjustments.
Job Requirements
Bachelor's degree or above, with 1–3 years of experience in LinkedIn platform operations.
Experience in managing LinkedIn corporate pages and personal matrices; successful case studies preferred.
Familiar with LinkedIn algorithms, content distribution logic, and growth strategies; able to execute independently.
Familiar with global platforms like X, Facebook, and Telegram, with multi-platform management experience.
Proficient in AI tools (ChatGPT, Claude, Gemini) for content creation and workflow efficiency.
Strong data analysis capabilities to continuously optimize content performance based on metrics.
Strong communication skills (both written and oral)
Experience in B2B Tech, Cybersecurity, Fintech, or the Web3 industry is highly preferred.
