Livestreaming MC Management (Recruitment & Training)
AI Summary
Recruits, trains, and manages a pipeline of livestreaming MCs; matches MCs to brand slots, monitors performance, provides coaching, and ensures quality execution across livestreams.
About this role
Role Overview
Livestreaming MC Management will build a strong pipeline of MCs, identify high-potential talent, and develop them into confident, high-performing hosts. You’ll ensure every MC is trained, prepared, and alignedwhile continuously improving performance through both coaching and data.
You will also play a critical role in matching the right MC to the right brand, ensuring consistency in quality, execution, and results across all livestreams.
Key Responsibilities:
MC Talent Sourcing & Onboarding
- Identify, assess, and recruit charismatic, camera-ready MCs for brand livestreams across TikTok Shop and other platforms.
- Lead onboarding and orientation for new MCs, ensuring alignment with brand tone and platform requirements.
Scheduling & Slot Management
- Assign MCs to daily livestreaming slots based on availability, performance history, and campaign needs.
- Coordinate with content and commercial teams to align livestreaming schedules with product priorities and promotional timelines.
Performance Monitoring & Coaching
- Track individual MC performance (e.g., engagement rate, viewership, conversion rate).
- Conduct regular performance reviews and provide constructive feedback.
- Deliver structured coaching sessions to improve MCs’ hosting, product storytelling, and audience engagement.
Product Training & Briefing
- Work closely with the commercial and content teams to prepare product briefs for each livestream session.
- Ensure MCs are well-informed on product USPs, brand voice, and campaign objectives before going live.
Quality Assurance
- Monitor livestream sessions to ensure professionalism, accuracy, and audience engagement.
- Enforce high standards in on-screen behavior, brand representation, and technical setup (lighting, sound, visuals).
Talent Retention & Development
- Build strong relationships with MCs to maintain motivation, brand loyalty, and a collaborative working environment.
- Plan team-building activities and incentive programs to boost morale and retention.
Qualifications & Experience:
- At least 1 year of experience in livestreaming MC recruitment, scheduling and training or others related field
- Experience as an MC/host or managing on-screen talent is a strong plus
- Strong interpersonal and leadership skills—able to manage and mentor a diverse talent pool
- Proficient in using Excel or scheduling/management tools for tracking performance and managing rosters
- Detail-oriented with the ability to thrive in a fast-paced, content-driven environment
- Comfortable communicating in English; proficiency in Thai is an advantage
Why Join CREA:
- Be at the forefront of livestream commerce in one of Southeast Asia’s fastest-growing digital economies
- Work with top-tier beauty, fashion, and lifestyle brands across regional and global markets
- Lead a dynamic and creative team where your decisions directly shape consumer engagement
- Be part of a collaborative, multicultural company culture with real room for growth
What We Offer:
- Career development opportunities in a leading digital commerce company
- Competitive compensation and performance-based incentives
- Comprehensive benefits including Health, Life, and Dental insurance
- Hybrid working arrangement (1 day/week WFH)
- 16 days Annual Leave + 3 Business Leave days annually
