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Patch My PC

Posted 26 days ago

Open

Manager, Growth Marketing

United StatesRemoteFull-time

AI Summary

Manager responsible for leading growth marketing programs, driving demand generation, optimizing funnel performance, and guiding a team to accelerate pipeline and revenue for a B2B SaaS product.

About this role

About Our Company:
At Patch My PC, we exist to improve lives. What started as a free tool to keep apps updated has grown into a trusted enterprise solution that helps IT and Security teams automate, manage, deploy, and report on third-party updates in Microsoft ConfigMgr, Intune, and WSUS. Our fully remote crew of 150 GIF-loving humans supports over 10,000 customers and more than 30 million devices. We make patching easier, boost security, and give IT teams their time back.
Our core values guide how we work, how we treat each other, and how we grow. They keep us focused on what matters most. We're here to improve the lives of our customers, our team members, and our communities.

About this Role:

We are seeking a data-driven, execution-oriented Manager, Growth Marketing to lead and scale integrated demand generation programs across digital channels, lifecycle marketing, and pipeline acceleration initiatives. This role is responsible for driving qualified lead generation, optimizing funnel conversion performance, and managing marketing KPIs that directly influence revenue growth.

The ideal candidate has strong experience building measurable B2B SaaS growth programs, collaborating cross-functionally with Sales and RevOps, and using Salesforce and marketing automation tools to manage campaign attribution, reporting, and pipeline performance.

This is a hands-on leadership role responsible for driving execution and managing a small team of experienced marketers focused on program optimization and pipeline growth.

Responsibilities:

Demand Generation & Pipeline Growth

  • Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms
  • Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
  • Optimize full-funnel marketing performance from awareness through opportunity creation.
  • Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
  • Campaign Management & Optimization

  • Own campaign planning, execution, testing, reporting, and optimization.
  • Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
  • Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
  • Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity
  • Analytics, Reporting & Systems
  • Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
  • Ensure accurate campaign attribution and lead tracking
  • Present KPI insights and strategic recommendations to senior leadership.
  • Cross-Functional Collaboration

  • Work closely with product marketing, content, revops, sales and customer success stakeholders.
  • Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
  • Support account-based marketing (ABM) and customer expansion initiatives where applicable.
  • Team Leadership

  • Establish operational rigor and performance expectations for the growth marketing team.
  • Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
  • Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
  • Manage and mentor junior growth marketing team members and external agencies.
  • Required Skills:

  • 8+ years of experience in B2B SaaS growth marketing, demand generation, or performance marketing.
  • 3-5 years of experience managing and developing high-performing marketing teams.
  • Proven success managing lead generation programs that drive measurable pipeline and revenue growth.
  • Strong experience tracking and managing KPIs including MQLs, SQLs, CAC, CPL, conversion rates, pipeline contribution, and ROI.
  • Hands-on experience with Salesforce CRM and marketing automation platforms
  • Experience managing integrated digital marketing campaigns across multiple channels.
  • Nice to Have:

  • Experience scaling growth marketing programs and teams in high-growth SaaS environments.
  • Familiarity with attribution tools, ABM programs, and analytics tools.
  • Strong analytical, project management, and communication skills.
  • Ability to balance strategic planning with hands-on execution.
  • Compensation & Benefits:

    Competitive Base Salary: $145,000 - $160,000 based on experience and location.
    Benefits:
  • 401k Match: Match 200% of contributions up to the first 5% of salary, resulting in a total potential match of 10%.
  • Medical, Dental, and Vision Coverage: Patch My PC covers 99% of premiums for both team members and dependents.
  • Other Benefits:
  • FSA/HSA.
  • Fertility benefits.
  • Parental leave.
  • Paid-time off (PTO).
  • Volunteer leave.
  • Charitable donation matching.
  • Tuition reimbursement.
  • Gym membership reimbursement.
  • Internet stipend.
  • Pet insurance.
  • Learn more about our benefits here: https://patchmypc.com/careers#we-care.

    Skills

    ABMA/b TestingBudget ManagementCampaign AttributionContent SyndicationCRM ReportingCross-Functional CollaborationEmail MarketingLanding Page OptimizationLead RoutingLead ScoringMarketing Automation PlatformsMQL/SQL TrackingMulti-channel Demand GenerationPaid MediaPipeline AnalyticsReporting And DashboardsROI AnalysisSalesforce / CRMSales/RevOps AlignmentSEOSLA Management

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