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Brillio

Posted 9 days ago

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Manager, Marketing - R01571242

Bangalore, Karnataka, IndiaRemote

AI Summary

Manages B2B marketing campaigns and ABM strategies for IT services and enterprise technology, leading demand generation, event planning, and cross-functional alliance go-to-market initiatives.

About this role

Manager, Marketing

Job requirements

Experience Range: With at least 7 to 10 years of B2B marketing experience, including hands-on expertise in IT services, consulting, digital transformation, SaaS, or enterprise technology domains Key Responsibilities:
  • Develop and execute integrated marketing campaigns across B2B and consumer sectors, including retail, CPG, travel, hospitality, and e-commerce, achieving targeted lead generation and conversion goals
  • Design and implement Account Based Marketing (ABM) strategies to drive demand generation and increase engagement with high-value accounts
  • Manage field and vertical marketing initiatives, aligning activities with organizational objectives and industry-specific trends to maximize market impact
  • Lead campaign planning and execution for events, webinars, email marketing, paid media, and executive engagement programs, ensuring timely delivery and measurable outcomes
  • Optimize marketing automation platforms and CRM systems to enhance campaign performance, data accuracy, and reporting efficiency
  • Coordinate executive roundtables, leadership forums, industry events, and analyst-led programs to elevate brand visibility and thought leadership
  • Collaborate with cross-functional teams to support alliance-led go-to-market campaigns and connected commerce initiatives, driving partnership success
  • Analyze campaign data and performance metrics to identify opportunities for continuous improvement and inform strategic marketing decisions
    • Required Skills:
  • Account Based Marketing (ABM) strategy and execution
  • Advanced proficiency in HubSpot, Salesforce, and Demandbase
  • Digital campaign management across multiple channels
  • Event and webinar planning using industry-standard tools
  • Paid media campaign execution and performance analytics
  • Demand generation for IT services, SaaS, and enterprise technology solutions
  • Hands-on experience with email marketing platforms
  • Expertise in AI, data analytics, cloud technologies, customer experience, supply chain, and intelligent automation
    • Preferred Skills:
  • Experience with connected commerce and enterprise platform transformation
  • Expertise in marketing to consumer audiences across retail, CPG, travel, hospitality, or e-commerce
  • Advanced knowledge of analyst-led and alliance-driven GTM campaigns
  • Proficiency in vertical marketing and field marketing within technology domains
  • Exposure to emerging AI-driven marketing tools
    • Desired Qualifications:
  • Master's degree in Marketing, Business Administration, Communications, or a closely related discipline
  • Certification in Account Based Marketing (ABM) or Marketing Automation (such as HubSpot or Salesforce Marketing Cloud)
  • Certification in digital marketing or campaign management (such as Digital Marketing Institute or AMA Certified Professional)

    • Skills

    Account Based Marketing (ABM)AI-driven Marketing ToolsCloud TechnologiesCRMData AnalyticsDemandbaseDemand GenerationEmail MarketingHubspotMarketing AutomationPaid MediaSalesforceWebinar Planning

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