
Posted 1 month ago
Manager - Video Partnerships
AI Summary
Manager driving promotional strategy and platform campaigns for Bollywood, Pop, and International repertoire across YouTube, Meta, and Snapchat.
About this role
We are looking for a Manager – Digital Partnerships to drive the promotion and visibility of our Bollywood, Pop, and International repertoire across YouTube, Meta, and Snapchat. The role will work closely with platform partners, internal stakeholders, artists, and global teams to maximize editorial placements, platform promotions, and audience growth.
What you'll do:
- Lead promotional strategy for Bollywood, Pop, International Frontline, and International Catalogue releases across YouTube, Meta, and Snapchat.
- Drive editorial placements, platform campaigns, and promotional opportunities by working closely with platform partner teams.
- Collaborate with Marketing, A&R, Commercial, Labels, and Global teams to plan and execute release campaigns.
- Build strong relationships with platform partners and stay updated on platform features, trends, and best practices.
- Monitor campaign performance and recommend strategies to maximise reach, engagement, and revenue.
- Support artists and artist management teams on platform promotions and release-related initiatives.
- Manage YouTube CMS, Content ID, copyright claims, and ownership conflicts.
- Troubleshoot platform-related issues across YouTube, Meta, and Snapchat by coordinating with internal and global teams.
- Ensure smooth execution of releases while supporting platform operations and best practices.
Who you are:
- 3-7 years of experience in digital partnerships, platform management, or music distribution.
- Prior experience with a music label, media company, or entertainment business is mandatory.
- Strong understanding of YouTube, Meta, Snapchat, YouTube CMS, Content ID, and music copyright.
- Proven experience managing platform relationships and driving successful music promotions.
- Excellent stakeholder management and communication skills.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
Skills
Explore related jobs
More jobs at Sony Music Global Job Board
Solution Manager - The OrchardAsia, Korea
Junior Manager, Music Content & Marketing - Liquid StateAsia, China
VP, Nordics and Baltics - The OrchardEurope, Sweden
Jr. Manager, Marketing Strategy, Argentina - The OrchardLatin America, Argentina
Senior Director, Learning eXperience Curator (International)UK & Ireland, United Kingdom
Finance AnalystCanada, Ontario
Similar Content ID jobs
Jobs in Mumbai
Voyage ManagerScorpio Group · Mumbai, Powai- Python Pipeline DeveloperFutureWorks Studios Private Limited · Mumbai, Mahārāshtra
- Presales ManagerLexlegis AI · Mumbai, India
- LSenior Electrical Project Manager (Data Centre Construction Coordination)Linesight · Mumbai, India
- LSenior CSA Cost ManagerLinesight · Mumbai, India
- LAssociate Director - Cost ManagementLinesight · Mumbai, India
Browse these categories
Market data for this role
All reports →- SeriesRole reportsOne role family at a time: how many openings, what changed this week, who is hiring, what it pays.
- SeriesSalary reportsWhat employers publish in job postings, by level and workplace. Not self-reported pay.
- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.