Marketing Campaign Lead
Abu Dhabi, Kuala LumpurOn-site
AI Summary
Owns global marketing campaigns end-to-end, from strategy and user journey to execution and performance optimization, driving trading engagement and product adoption.
About this role
About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Role Overview
We are looking for a highly driven Global Campaign Lead to own the strategy and execution of global campaigns across the platform.
This role requires a deep understanding of crypto markets, exchange products, trading users, and user lifecycle, combined with strong market sense across TradFi and global assets. The ideal candidate actively trades, understands how user needs change across market conditions and lifecycle stages, and can turn these insights into campaign and cross-sell opportunities.
Key Responsibilities
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Own global campaigns end-to-end, from strategy, mechanics, and user journey to execution, optimization, and performance review.
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Lead major platform initiatives including trading competitions, product launches, asset campaigns, seasonal campaigns, and flagship global events.
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Build campaign strategies around the user lifecycle, covering activation, trading engagement, multi-product adoption, retention, and reactivation.
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Identify opportunities from market movements, user behavior, product updates, and emerging trends across Crypto and TradFi, and translate them into relevant campaigns.
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Identify cross-sell opportunities by matching user needs with the right products, tools, and trading strategies under different market conditions.
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Work closely with Product, Growth, Brand, BD, Data, and Regional teams to deliver complex global initiatives.
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Measure campaign performance based on business impact, including active traders, trading volume, revenue, product adoption, retention, and ROI.
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Lead the Global Campaign team, set clear priorities, and continuously improve campaign frameworks and execution efficiency.
Requirements
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5+ years of experience in growth, campaign operations, user operations, or related roles, preferably in crypto exchanges, fintech, brokerage, or trading-related businesses.
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Proven experience in user lifecycle operations, with a strong understanding of activation, engagement, retention, cross-sell, and reactivation.
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Deep understanding of the crypto industry, exchange products, trading mechanics, and user behavior.
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Active trading experience, with a genuine habit of exploring different products, trading tools, and strategies.
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Strong market sense across Crypto and TradFi, with the ability to connect market conditions, user needs, and product opportunities.
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Strong commercial and analytical mindset, with the ability to use data to identify opportunities and evaluate incremental business impact.
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Proven ability to lead large-scale, cross-functional projects in a fast-moving organization.
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Strong ownership, ambition, and resilience, with the ability to perform under pressure and take responsibility for results.
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Fluent in both English and Chinese as working languages.
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Based in or willing to relocate to Abu Dhabi, UAE.
What We Value
We value people who trade, understand users, stay close to the market, and get things done.
You should understand who the user is, where they are in their lifecycle, what the market is doing, and what product they need next — and be able to turn that understanding into campaigns that drive real business growth.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
Skills
Campaign OperationsCross-functional Project LeadershipCross-sellCrypto MarketsData AnalysisExchange ProductsGrowth MarketingRetention StrategiesROI MeasurementTrading MechanicsUser ActivationUser Lifecycle Management
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