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Binance

Posted 11 months ago

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Marketing Campaign Specialist

TaipeiOn-siteFull-time

AI Summary

A Marketing Campaign Specialist at Binance plans and coordinates end-to-end marketing campaigns, acts as a cross-team liaison to align brand initiatives, manages the campaigns calendar, and measures performance to drive growth and optimization.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

  • Responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more.
  • Act as the bridge between marketing campaigns and brand initiatives to promote the brand and encourage audience growth.
  • Maintain a company-wide campaigns calendar, including local and global campaigns.
  • Collaborate across teams to help optimize and potentially combine campaigns under one central theme.
  • Copywriting and proof-reading campaign related communications.
  • Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
  • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
  • Innovate and implement test-and-learn strategies along with delivering results.
  • Support the launch of paid acquisition campaigns, referral campaigns and co-marketing campaigns

    • Requirements:

  • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
  • Experience working with integrated marketing campaigns.
  • Project management skillsUnderstanding of the crypto market in general.
  • Experience or strong interest in copywriting.
  • Good understanding of branding, performance marketing and analytics.
  • Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant.
  • Has worked in big teams and has experience managing projects with numerous stakeholders
  • 5+ years of experience in marketing campaign
  • Strong sense of responsibility and resistance to stress.
  • Self-motivated and results-oriented

    • Skills

    AnalyticsBrand ManagementCampaign Calendar ManagementCopywritingIntegrated Marketing CampaignsPerformance MarketingProject ManagementStakeholder Coordination

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