Posted 22 days ago
Marketing Coordinator
BradfordHybridFull-time
AI Summary
Supports the Marketing Manager in executing global marketing campaigns, creating content for web and social media, coordinating email marketing, and assisting with events and market research.
About this role
About AB Dynamics
AB Dynamics is one of the world’s leading specialists in automotive test systems, supplying a range of advanced solutions including driving robots, ADAS soft crash targets and driving simulators to all major vehicle manufacturers and Tier 1 suppliers globally. The company's unique technology is used for many applications including the development of autonomous vehicles.
Role Overview
As a member of the Marketing team, you will work within a busy team reporting to the Marketing Manager. This is an exciting and creative role where you will be a vital part of communicating and delivering a global marketing plan.
AB Dynamics is one of the world’s leading specialists in automotive test systems, supplying a range of advanced solutions including driving robots, ADAS soft crash targets and driving simulators to all major vehicle manufacturers and Tier 1 suppliers globally. The company's unique technology is used for many applications including the development of autonomous vehicles.
Role Overview
As a member of the Marketing team, you will work within a busy team reporting to the Marketing Manager. This is an exciting and creative role where you will be a vital part of communicating and delivering a global marketing plan.
We are looking for a highly motivated and organised individual with a background in international marketing. This is the perfect role for either a Marketing Assistant looking for the next step in their career or a Marketing Coordinator/Executive looking for a new challenge. The ideal candidate for this role would be an experienced and results-driven marketing professional who is able to work well in a collaborative environment and communicate confidently with different departments and stakeholders. You will also be creative, detail-oriented, and able to manage multiple projects and deadlines simultaneously.
Key Responsibilities
- Supporting the development and implementation of marketing strategies
- Coordinating and executing marketing campaigns and initiatives
- Creating and managing content for the company website, social media, and other marketing materials
- Coordinating activities for email marketing and maintaining mailing list
- Collaborating with other departments and external suppliers to gather information and create case studies, product, and promotional literature
- Updating marketing literature and ensuring it is kept up to date
- Assisting with monthly reporting requirements
- Supporting video and photoshoots
- Supporting marketing requests from international product distributors
- Conduct market research and analyse data to identify trends and opportunities
- Supporting the company’s international event/exhibition strategy
Skills, Knowledge & Expertise
- Bachelor's degree in Marketing or related field
- A marketing background - minimum of a year experience ideally
- Strong written and verbal communication skills
- Experience with running business social media accounts
- Strong project management and multitasking skills
- Experience in either technology or engineering is a plus
- Experience with marketing GA4, automation software and CRM platforms is a plus
- Willingness to travel to support international industry events and company open houses
- Must be able to travel to our Bradford-on-Avon offices regularly
We offer a competitive salary and benefits package (including bonus). If you are a results-driven individual with a passion for marketing and the automotive industry, we want to hear from you.
Benefits
We are part of the AB Dynamics Group, an innovative, dynamic listed business with a friendly and supportive working environment. In addition to competitive salaries, our attractive benefits package includes:
- Discretionary bonus scheme
- 25 days annual leave, plus bank holidays, which increases every 2 complete years up to a max of 32 days
- Up to 10% matched pension contributions, with option to salary exchange
- Private Medical Insurance – Family cover (Company funded benefit in kind)
- Life Assurance 6x salary
- Option to join Critical Illness Insurance, Dental Insurance and Health screening
- Income protection (Company funded)
- Enhanced parental leave
- EAP including mental, physical and financial wellbeing support
- Enhanced sick pay after 1 years’ service
- Volunteering days – up to 2 per year
At AB Dynamics Group we set ourselves ambitious objectives and strive to work according to our values of customers, people, diversity, innovation, excellence and responsibility. We are committed to promoting equality of opportunity for all staff and job applicants. We do not discriminate against staff based on age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
We use AI to help us assess applications fairly and objectively.
We use AI to help us assess applications fairly and objectively.
Skills
Content CreationCRM PlatformsEmail MarketingGA4Marketing Automation SoftwareMarket ResearchPPCProject ManagementSEOSocial Media Management
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