Technical Sales Engineer

Key Responsibilities

• Drive the development of BOLAB’s customer with a primary focus on new customer acquisition.
• Identify, target, and qualify new sales opportunities within key industries such as automotive, aerospace, and research institutions.
• Promote BOLAB’s product portfolio, including power electronics test systems, through technical presentations and direct sales activities.
• Develop and execute a structured sales strategy.
• Build and maintain long-term relationships with key decision-makers and technical stakeholders.
• Provide pre-sales support including solution proposals, technical documentation, and pricing.
• Represent BOLAB at industry events, trade shows, and customer visits.
• Establish the local sales structure and provide input into the future growth of BOLAB
• Monitor market trends, competitor activity, and customer feedback to inform product and strategy development.
• Report regularly on sales pipeline, performance, and market insights to the BOLAB leadership team.
• Achieve monthly, quarterly and annual sales and profit targets.• Provide all necessary support and assistance to the Sales Offices.
• Develop productive relationships with all major customers and key accounts.
• Ensure maximum long-term expansion of business, taking account of specific local market conditions.
• Develop distributor network as appropriate. Ensure long term business relationship with business partners.
• Identify and develop new market opportunities for all product groups.
• Set up new channels to market.
• Resist competitor competition.
• Provide regular and detailed market intelligence reports on competitor activity & products and new & changing customer requirements.
• Accurate forecast of sales
• Analyse market for new applications and opportunities.
• Identify appropriate seminars/exhibitions for the Company to be involved in. Participate as required.

Skills, Knowledge & Expertise

• Bachelor’s degree in Electrical Engineering or related field, ideally with a focus on Power Electronics.
• Professional experience in B2B technical sales or business development.
• Proven ability to independently develop new customer relationships and open up new markets.
• Strong understanding of power electronics systems or automated test equipment (ATE).
• Excellent communication, presentation, and negotiation skills.
• High degree of self-motivation, entrepreneurial thinking, and ability to work autonomously.
• Fluent in English and German
• Experience working with international teams and in cross-cultural environments.
• Proficiency in Microsoft Office and CRM systems (e.g., Salesforce or similar).
• Willingness to travel frequently

• Based in or willing to relocate to a commutable distance to Geislingen, Germany
• Valid German work authorization and driver’s license required

Benefits

• Permanent contract: Enjoy long-term job security with an indefinite employment contract.
• Varied and challenging work: Engage in diverse tasks that offer exciting challenges and plenty of room for initiative and creativity.
• Comprehensive onboarding: Benefit from thorough and extensive training in your area of responsibility.
• 30 days of annual leave: Take time to recharge with a generous vacation allowance.
• Flexible working hours: Balance your professional and personal life with flexible working hours.
• Flat hierarchies and short decision-making paths: Experience quick progress and the ability to implement your ideas promptly.
• Bike leasing: We offer a bike leasing option to keep you environmentally friendly and cost-efficiently mobile.
• Modern and pleasant work environment: Work in a modern, comfortable setting designed for productivity and well-being.
• Future-proof and crisis-resistant workplace: Count on job stability in a secure and resilient industry.
• Professional and personal development: Pursue opportunities for both professional and personal growth.