Marketing Coordinator - Brand

Job Title: Marketing Coordinator - Brand

Department:Marketing

Reports To: Head of Brand Marketing

Location:Onsite, Santo Domingo, DR (D.N)
Job Type:Monday - Friday, 9 AM- 6 PM AST

Role Purpose

The Marketing Coordinator - Brand supports day-to-day execution across LifePro's Brand Marketing department, including affiliate, influencer, social, community, PR, Amazon, TikTok Shop, retail launch support, and cross-functional campaign workflows.

This role exists to keep campaigns, partners, assets, timelines, trackers, reporting, and internal communication organized and moving forward. The coordinator supports Chai Vision's community-first, customer-obsessed, and efficiency-driven values by improving operational follow-through, brand consistency, and execution speed across both top-of-funnel brand initiatives and bottom-funnel conversion campaigns.

Who You Are

• You are highly organized, detail-focused, and proactive in communication.
• You manage multiple timelines, campaigns, partners, and stakeholders with ease.
• You care about accurate tracking, clear documentation, and brand consistency.
• You are comfortable supporting key initiatives across various channels.
• You use project management tools confidently to keep internal teams, vendors, agencies, creators, and publishers aligned.
• You write clearly and turn updates, campaign details, and follow-ups into actionable next steps.
• You are execution-driven but understand how daily coordination supports larger brand strategy, customer experience, and revenue growth.
  

What You'll Do

• Top-of-Funnel Strategy Support
  • Support brand awareness initiatives across social, influencer, PR, community, retail launch, and creator campaigns.
  • Coordinate content angles, creator deliverables, PR timelines, product messaging, and campaign assets that introduce new audiences to LifePro.
  • Maintain visibility into top-of-funnel activations including creator content, retail support campaigns, community engagement, and earned media opportunities.
• Bottom-Funnel Strategy Support
  • Coordinate affiliate promotions, tracking links, offer details, product seeding, publisher follow-ups, campaign copy, and launch checklists.
  • Support conversion-focused campaigns across DTC, Amazon, TikTok Shop, affiliate, email/SMS references, and partner placements.
  • Ensure campaign details are accurate across customer-facing and partner-facing touchpoints, including offers, links, assets, product information, deadlines, and promotional messaging.
• Strategy vs. Execution
  • Translate Brand Marketing priorities into organized timelines, trackers, checklists, and follow-up workflows.
  • Prepare campaign recaps, performance notes, and "What's Working" documentation to support future strategy and launch planning.
  • Execute daily coordination while identifying recurring workflow gaps, process improvements, and operational risks.
• Oversight vs. Doing
  • Own the upkeep of campaign trackers, launch checklists, calendars, asset requests, partner follow-ups, and internal documentation.
  • Coordinate with stakeholders to keep work moving, surface blockers, document decisions, and confirm next steps.
  • Support leadership oversight by giving senior team members clear visibility into active initiatives while remaining hands-on in day-to-day execution.
• Execution & Optimization
  • Track campaign timelines, deliverables, partner updates, creator deliverables, affiliate promotions, and launch tasks.
  • Coordinate asset requests, product details, offer information, tracking links, campaign copy, and creative needs before launches.
  • QA customer-facing and partner-facing assets, including social content, affiliate placements, creator content, landing pages, email/SMS references, and retail launch messaging.
  • Maintain launch checklists and ensure key details are accurate across teams and partners.
• Team Collaboration
  • Act as a liaison between Brand Marketing, Social, Affiliate, Community, PR, Product Marketing, Creative, Amazon, TikTok Shop, Sales, Customer Service, Finance, and external partners.
  • Coordinate brand marketing calendars, creator campaigns, affiliate activations, retail launch support, PR timelines, and weekly department updates.
  • Document next steps, blockers, approvals, and follow-ups across active initiatives.
• Tool/Platform Ownership
  • Manage Monday.com boards, trackers, and calendars for Brand Marketing deliverables.
  • Maintain Google Suite trackers and shared documentation for campaigns, creators, affiliates, partners, PR, retail activations, and reporting.
  • Use tools including Google Suite, Egnyte, Monday.com, Slack, Teams, affiliate platforms, and social/content trackers to support operations.
• Performance Reporting
  • Support weekly reporting across affiliate, influencer, social, community, PR, Amazon, TikTok Shop, and retail initiatives.
  • Compile campaign recaps, creator performance notes, affiliate placement updates, and "What's Working" insights.
    
  • Maintain learning documentation to compare launches, campaigns, creators, partners, and promotional strategies over time.
• Customer Experience & Brand Building
  
  • Support creator, affiliate, publisher, agency, and vendor communication with clear follow-up and organized documentation
    

Success Metrics

• Maintain 95%+ on-time completion of assigned campaign coordination tasks and launch checklist items.
• Deliver weekly campaign tracker updates and reporting summaries on schedule.
• Reduce missed follow-ups and unclear ownership across creator, affiliate, agency, vendor, and internal workflows.
• Improve internal visibility into campaign status, next steps, blockers, and owner accountability.
• Maintain accurate campaign documentation across affiliate, influencer, social, PR, community, Amazon, TikTok Shop, and retail workflows.

Cross-Functional Relationships

Collaborates regularly with:

• Hillary Corrigan - Head of E-Commerce Marketing
• Greg Armistead - Head of Growth Marketing
• Mo Zaky - Head of Brand Marketing
• Matt Jozwiakowski - Vice President of Marketing
• Social Team
• Affiliate Team
• Influencer / Creator Team
• Community / Brand Engagement Team
• Amazon Team
• TikTok Shop Team
• Product Marketing Team
• Creative Team
• Sales Team
• Customer Service Team
• Finance Team
• External agencies and vendors
• Creators, influencers, affiliate publishers, and brand partners

Tools & Systems

• Monday.com
• Google Suite
• Egnyte
• Slack
• Teams
• Affiliate platforms
• Creator / influencer tracking tools
• Social media platforms
• Amazon and TikTok Shop reference tools as needed
• Shopify reference access as needed