MARKETING DIRECTOR

MARKETING DIRECTOR

Analyze, review, and develop strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.

• Develop, implement, & evolve all marketing strategies (ex: content, email, CRM, SEO, paid search, display, affiliate, email marketing, mobile and analytics)
• Ownership and management of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality and Usability
• Develop and implement strategies to increase website traffic, conversion rates, average order size, customer profitability & retention and reduce shopping cart abandonment rates
• Closely track and drive strategic decisions to positively impact KPI’s (ie traffic, abandoned cart rate, conversion, pageviews per visit, average order size, items per order etc.) across desktop, tablet & mobile channels.
• Leverage market research, customer surveys, and web analytics to understand customer needs, identify new opportunities, and define a product roadmap
• Develop, analyze, and manage top Key Performance Indicators (KPI) to measure marketing effectiveness and to identify opportunities for growth and improved efficiencies
• Lead strategic planning to guide eCommerce technology investment decision making, support implementation and analyze post-live business impact of enhancements

Qualifications

• Bachelor’s Degree or equivalent technical background
• 3-5 years experience in leading product / channel marketing initiatives
• 5+ years in relevant eCommerce markets, B2B and Omni-Channel marketing environment is a plus
• Experience in all aspects of developing and maintaining marketing strategies
• Proven experience in customer and market research, such as forecasting and competitive analysis
• Experience with managerial responsibilities & team development
• Clear and effective communicator; you speak and write with the ability to simplify complex topics

Additional Information

All your information will be kept confidential according to EEO guidelines.