Marketing Lead
AllHybrid
AI Summary
Marketing Lead at Daos Hub leads the building of a scalable marketing function, grows a 10+ person team, expands into multiple markets, and drives inbound pipeline and revenue.
About this role
Daos Hub is a pioneering phygital space where Web3 innovators converge to build, collaborate, and thrive. Located in Dubai, our 19,375-square-foot hub seamlessly blends physical and digital environments—offering state-of-the-art workspaces, immersive events, and a vibrant community dedicated to shaping the future of Web3.
Your mission
Your mission will be to build a systematic marketing function that consistently generates inbound demand, turning marketing into a scalable growth engine rather than a set of one-off activities. You will be responsible for forming and scaling a high-performing team, growing it to 10+ people within a year.
As part of this role, you will expand marketing efforts into new geographies, launching and adapting strategies across 3–4 markets. Ultimately, your goal will be to transform marketing into a key driver of pipeline and revenue, making it a central force behind the company’s growth.
Your First 90 Days
Days 1–30: Understand & Shape Marketing Foundations
- Deep dive into current marketing efforts: channels, funnel, content, and inbound sources
- Audit positioning, messaging, and ICP hypotheses across key segments
- Identify gaps in tracking, attribution, and overall marketing visibility
- Define initial 90-day priorities aligned with business goals
- Outline team structure, ownership, and key capability gaps
- Deep dive into current marketing efforts: channels, funnel, content, and inbound sources
- Audit positioning, messaging, and ICP hypotheses across key segments
- Identify gaps in tracking, attribution, and overall marketing visibility
- Define initial 90-day priorities aligned with business goals
- Outline team structure, ownership, and key capability gaps
Days 31–60: Build & Launch Core Marketing Engine
-Turn initial insights into a structured marketing plan with clear priorities and focus areas
- Refine positioning and develop segment-specific messaging across key audiences
- Implement baseline tracking, reporting, and visibility into funnel and performance
- Establish team structure, ownership, and start hiring for critical gaps if needed
- Launch content engine and first high-priority content initiatives
- Run initial inbound experiments and improve conversion and lead quality logic
- Start adapting messaging and testing approaches across priority markets
- Refine positioning and develop segment-specific messaging across key audiences
- Implement baseline tracking, reporting, and visibility into funnel and performance
- Establish team structure, ownership, and start hiring for critical gaps if needed
- Launch content engine and first high-priority content initiatives
- Run initial inbound experiments and improve conversion and lead quality logic
- Start adapting messaging and testing approaches across priority markets
Days 61–90: Validate, Optimize & Scale What Works
- Transition from initial execution to a focused growth system with clear priorities and trade-offs
- Validate which channels, messages, and formats drive the strongest results and double down accordingly
- Refine positioning and conversion messaging based on real market feedback
- Ensure reporting supports decision-making and gives clear visibility into performance and efficiency
- Stabilize team structure, ownership, and execution rhythm
- Scale content and owned media into a consistent, high-impact engine
- Demonstrate early traction in inbound quality, conversion, and marketing-driven pipeline
- Identify priority markets and define where to focus vs stay lightweight
- Validate which channels, messages, and formats drive the strongest results and double down accordingly
- Refine positioning and conversion messaging based on real market feedback
- Ensure reporting supports decision-making and gives clear visibility into performance and efficiency
- Stabilize team structure, ownership, and execution rhythm
- Scale content and owned media into a consistent, high-impact engine
- Demonstrate early traction in inbound quality, conversion, and marketing-driven pipeline
- Identify priority markets and define where to focus vs stay lightweight
Requirements
Duties & Responsibilities
Skills
AI In MarketingAnalytics InfrastructureB2B MarketingBrand StorytellingCampaign ManagementContent EngineContent MarketingContent OperationsCRM ImplementationEmail MarketingEvents MarketingGo-to-market StrategyGTM StrategyICP DevelopmentInbound MarketingKOL ManagementLead GenerationMarket ExpansionMarketing AutomationMetrics And AttributionMulti-region MarketingOwned Media DevelopmentPartnershipsPerformance Marketing (organic Focus)Pipeline ManagementPositioningPR & Media RelationsProduct MarketingSaaS MarketingWebsite Inbound
