Marketing Manager

Key Responsibilities

• Own the monthly marketing budget across PPC (Google Ads, LSA, Bing), paid social, SEO, and web; reallocate spend weekly based on cost per signed case by channel, practice area, and office.
• Manage agency and vendor partners: set targets, review performance, and hold them accountable to signed-case outcomes, not impressions or clicks.
• Build and execute the plan to enter new markets and practice areas, including market sizing, keyword/competitive analysis, budget, and launch timeline.
  
  

• Maintain closed-loop attribution in HubSpot from first touch through signed case and collected revenue.
• Deliver a weekly dashboard to leadership: spend, leads, qualified leads, consults booked, consults held, signed cases, cost per lead, cost per signed case, and revenue per case by source.
• Enforce data hygiene standards (lead source, UTM, practice area, office) so every dollar is attributable.

• Partner with the Intake Manager on speed-to-lead, lead routing, and follow-up sequences; flag lead quality issues by source within 48 hours.
• Build and test HubSpot email/SMS nurture workflows for unconverted leads and no-show consults.
• Improve web and landing page conversion rates through A/B testing of offers, forms, call tracking, and page copy.

• Own the SEO roadmap: local SEO and Google Business Profiles for every office, practice-area content, and technical health.
• Run the review generation program with Intake and Client Services.
• Ensure all advertising complies with Texas Disciplinary Rules of Professional Conduct Part VII and State Bar of Texas Advertising Review Committee filing requirements.

• Hire, train, and manage Marketing Coordinators/Associates with clear weekly KPIs and documented SOPs.
• Build repeatable processes (campaign launch checklist, monthly budget review, reporting cadence) that scale without depending on any one person.
  
  

Skills, Knowledge & Expertise

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years in performance/digital marketing, with 2+ years managing people or agency relationships.
• Direct ownership of a paid media budget of $50K+/month, with measurable results tied to revenue.
• Hands-on proficiency in Google Ads, Google Analytics 4, and a CRM (HubSpot strongly preferred).
• Working knowledge of SEO/SEM, local search, email/SMS marketing, call tracking, and A/B testing.
• Strong copywriting for web, ads, and email.
• Comfortable building and presenting reports in Excel/Sheets or a BI tool.

• Legal, healthcare, home services, or other high-volume lead-gen experience.
• Multi-location marketing experience.
• HubSpot Marketing Hub certification; Google Ads certification.
• Familiarity with Texas attorney advertising rules.

Benefits

• Competitive salary.
• Health, dental, vision, short/long term disability insurance, 401K (5% match)
• Paid time off and holidays.
• Ongoing training and professional development.
• A collaborative and dynamic work environment.