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Posted 4 months ago

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Marketing Manager (FMCG)

Hong KongOn-siteFull-time

AI Summary

Marketing Manager leading end-to-end 360-degree brand launches and growth initiatives in Hong Kong. They will plan and run campaigns, manage PR and beauty KOL relationships, execute events, and optimize paid social/search performance.

About this role

Overview
Our client is seeking an ambitious, results-driven Marketing Manager to lead and oversee the full cycle of marketing campaigns, identify and manage relationships with PR and beauty KOLs, and run performance marketing across major paid channels. You do not need to be an AI expert or a highly technical performance marketer. They are looking for a passionate, highly curious marketing leader who is eager to learn and disrupt traditional FMCG marketing.

What You Will Do

  • Lead the end-to-end delivery of our 360-degree brand launches and ongoing growth initiatives. Build and run the campaign calendar, aligning PR moments, influencer activations, and digital advertising with retail stock rollouts and broader commercial objectives.
  • Source, negotiate with, and manage key relationships with beauty KOLs and media editors in Hong Kong. Plan and execute PR events and masterclasses, and manage premium seeding kits to drive strong local awareness and sustained community engagement.
  • Launch, run, and refine core paid campaigns across major social and search channels. You do not need to be a technical media buyer. Use automated, AI-enabled campaign structures so platforms can optimize efficiently, and ensure spend supports Online-to-Offline (O2O) conversion.
  • Proactively test and embed AI tools into day-to-day work. Apply AI to sharpen campaign thinking, accelerate content iteration, and improve planning and workflow organisation.
  • Monitor campaign costs across influencer fees and paid media, and reallocate spend and focus as needed to achieve ambitious retail scan-sales targets.

    • What You Will Need

  • Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline.
  • Experienced generalist marketer managing 360-degree brand marketing, campaign management, or a blend of PR and digital growth, preferably in beauty, lifestyle, or FMCG.
  • Established relationships with local KOLs, talent agencies, and beauty media, with strong negotiation skills.
  • Working knowledge of major digital advertising platforms. You do not need to be a specialist media buyer, but you should be confident navigating these tools, launching campaigns, and analysing performance metrics.
  • You do not need deep technical AI expertise. You should bring strong curiosity, the initiative to test new applications, and a desire to help build modern marketing workflows.
  • Exceptionally organised, with strong time management and the ability to manage multiple overlapping campaigns in a fast-paced start-up environment.
  • Fluent in English and Cantonese.

    • Skills

    AI ToolsCampaign ManagementContent IterationDigital Advertising PlatformsInfluencer MarketingPerformance MarketingPR & EventsWorkflow Organization

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