Posted 1 month ago

Marketing Manager-Public Sector (R-19430)

ViennaOn-site

AI Summary

The Marketing Manager (Public Sector) develops and executes strategic marketing programs to drive awareness, engagement, and pipeline growth across U.S. and Canadian public sector markets.

About this role

Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Marketing Manager (Public Sector) is responsible for developing and executing strategic marketing programs to drive awareness, engagement, and pipeline growth across U.S. and Canadian public sector markets. It translates corporate narrative into mission-relevant campaigns tailored to federal, state, and local government audiences.

This role collaborates closely with Sales and Global Marketing, Brand & Communications teams to deliver integrated campaigns, events, and measurable outcomes across the customer journey.

Responsibilities:

Develop and execute public sector marketing strategy to accelerate growth and strengthen brand positioning.

Plan and deliver in-person and virtual events such as government conferences, roundtables, and partner events.

Partner with public sector sales and channel teams to drive pipeline through joint marketing programs.

Develop public sector-specific content aligned to procurement and compliance requirements.

Track and report campaign performance including lead generation, pipeline, and revenue impact.

Stay current on government procurement cycles and compliance requirements.

Continuously optimize marketing programs to improve engagement and ROI.

SkillsNeeded:

Bachelor’s degree in Marketing, Business, Communications or related field.

At least 5 years of relevant marketing experience.

Experience partnering with public sector sales and channel partners.

Knowledge of government procurement and compliance environment.

Experience in event planning, sponsorships, and budget management.

Strong data-driven and analytical skills.

Strong project management and multitasking capability.

Ability to collaborate with internal and external stakeholders.

Excellent organizational, planning, and time-management skills.

Strong written and oral communication skills.

Proficiency in Microsoft Office Suites Skills.

Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.

Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.

Education:

Bachelors - Required

Masters- preferred

Skills

Budget ManagementContent ManagementData AnalyticsEvent PlanningGovernment ProcurementMicrosoft Office SuitesPartner Relationship ManagementPipeline ManagementProject ManagementPublic Sector Marketing