Posted 1 day ago

Marketing Operations Associate (R-19810)

Florham Park - New Jersey - United StatesHybrid

AI Summary

Supports marketing operations by executing digital campaigns, managing marketing automation workflows, maintaining CRM data, and assisting with lead scoring and performance reporting.

About this role

Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Marketing Operations Associate supports the strategic alignment of marketing processes to optimize execution, performance, and scalability. This role assists with marketing automation, lead and pipeline development, customer segmentation, campaign enablement, and performance analysis. It also provides operational support for marketing technology, compliance procedures, and process documentation to ensure efficiency and accountability across go-to-market activities.

Essential Key Responsibilities

Assist in the execution of digital marketing campaigns across email, web, and social platforms.

Support marketing automation workflows and help maintain lead scoring models.

Help maintain customer segmentation data for targeted campaigns.

Assist with lead and pipeline development processes, including data entry and quality checks.

Monitor campaign performance and contribute to reporting and dashboard creation.

Ensure data accuracy and integrity within CRM and marketing systems.

Support compliance procedures by following data governance and privacy standards.

Provide operational support for marketing technology tools and assist with troubleshooting.

Contribute to process documentation and operational playbooks.

Help coordinate vendor activities and track marketing-related contracts and budgets.

Essential Skills and/or Certifications

Bachelor's degree in Marketing, Business, Communications, or related field.

2+ years of experience in marketing operations or related roles.

Experience developing and executing integrated marketing campaigns and customer marketing activities using digital tactics, events, webinars and emails as well as content creation.

Basic understanding of lead management and campaign enablement.

Excellent organizational, planning, and time management skills.

Experience with CRM systems (e.g., Salesforce).

Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Eloqua).

Proficiency in Microsoft Office Suite skills

Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.

Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.

Where applicable, fluency in English and languages relevant to the working market.

Physical Requirements

Ability to sit, speak and operate telephone and/or computer for long periods of time

Ability to handle pressure, stressful conditions, and conflict resolution

Ability to work day, evening and/or weekend hours as needed

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Skills

Campaign ReportingCRM SystemsCustomer SegmentationDashboard CreationData GovernanceEloquaHubspotLead ScoringMarketing AutomationMarketoMicrosoft OfficeSalesforce