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Promenade

Posted 10 months ago

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Marketing Operations Director

RemoteRemoteFull-time

AI Summary

Marketing Operations Director responsible for optimizing marketing systems, data, and processes to drive attribution, reporting, and cross-functional collaboration between Marketing, Sales, and RevOps.

About this role

Who we are looking for
Promenade (formerly known only as BloomNation), is searching for a Marketing Operations Director to help support our sales, marketing, and customer onboarding teams as we manage incredible growth and new vertical expansion.

This is a high-impact, highly technical role designed to drive efficiency, insights, and operational excellence across the Marketing team. You’ll help scale our lead generation and customer acquisition efforts by managing the systems, data, and processes that power campaigns.

You’ll also collaborate closely with Sales, RevOps, and Customer Onboarding to ensure seamless handoffs, clear attribution, and consistent reporting, but your primary home is Marketing, and your focus is on empowering the team with better tools, better data, and better outcomes.

Specifically, you will…

  • Own and improve marketing systems and processes, with a focus on automation, attribution, and performance tracking
  • Build and manage reporting dashboards for daily, weekly, and monthly KPIs across channels
  • Partner with leadership to build forecasting models and campaign performance analyses
  • Maintain and optimize Pardot and Salesforce for marketing use (campaign tracking, lead routing, etc.)
  • Identify and implement new tools that improve lead quality, conversion rates, and marketing productivity
  • Develop and document standard operating procedures for cross-functional collaboration
  • Support new growth initiatives by creating the infrastructure for measurement and scaling
  • Monitor data integrity, manage integrations, and troubleshoot issues proactively
  • Lead or support cross-functional data projects such as CRM migrations, system integrations, and large-scale data cleanups

    • You’ll Thrive Here If You...

  • Have 2-3+ years of experience in a Marketing Operations or Marketing Strategy role
  • High Proficiency with Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices, etc
  • Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
  • High Proficiency with Google Suite and Microsoft Office.
  • Know how to translate business questions into dashboards, workflows, or logic flows
  • Have a passion for marketing strategy and want to scale the impact of the whole team
  • Are a proactive problem-solver with strong communication skills
  • Initiate and build relationships with people in an open, friendly, and accepting manner
  • Have a result and success-oriented mentality, conveying a sense of urgency and driving issues to closure
  • Note: This is a technical role, focused on data, reporting, and team enablement - not a leadership role

    • What’s in it for you...

  • Stock options in a profitable, fast-growing company
  • Excellent medical, dental, and vision coverage
  • Company laptop (MacBook Pro) and branded swag
  • Weekly catered lunches and fully stocked snacks (if in-office)
  • A seat at the table: your work will have a direct, visible impact
  • A chance to join a team that genuinely values innovation, ownership, and growth

    • Skills

    AttributionCampaign TaggingCRM MigrationsCross-Functional CollaborationData IntegrationData IntegrityData QualityForecasting ModelsGoogle Sheets/Google Data StudioIntegration TroubleshootingKPIsLead RoutingLifecycle TrackingMarketing AutomationMicrosoft Excel/Power BIPardotReporting DashboardsSales CloudSalesforceService CloudSOPsWorkflow Automation

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