Posted 9 days ago
Marketing Senior Manager - Brazil
AI Summary
Own the Brazilian market end-to-end for a global lifestyle and social-connection brand, from market diagnosis and strategy through to execution, managing media agencies, influencer partnerships, and brand campaigns.
About this role
Inautalent is recruiting, on behalf of an international player in the lifestyle and social-connection space — present in around ten markets worldwide, including the UK, Germany, Spain, Mexico, India, Australia, Canada and France — a Marketing Senior Manager to take ownership of the Brazilian market. A whole market to grow, a strategy to build, and the responsibility to drive it from diagnosis through to execution.
You will be responsible for developing and executing the integrated marketing strategy for Brazil: diagnosing the market's challenges and opportunities, building a clear, actionable plan, then bringing it to life yourself — managing the media agency, influencer partnerships, and brand campaigns. Unlike the equivalent France role, which operates in full isolation, you'll have a regional safety net: your direct manager has hands-on experience of the Brazilian market and speaks Portuguese, giving you a real sparring partner the France role doesn't have.
Requirements
The role:
- Own the Brazilian market end-to-end: diagnosis, strategy, execution
- Continuously track competitor activity and market movements, turning insights into strategic recommendations
- Determine the marketing mix and make strategic recommendations on paid media
- Oversee day-to-day collaboration with the media agency, ensuring strategic alignment and continuous optimization across paid channels
- Build integrated, multi-channel marketing plans (media, influencer, PR, partnerships), from brief to performance analysis — on time and on budget
- Collaborate with global cross-functional teams (creative, PR, media, product marketing, partnerships, growth)
- Regularly communicate market challenges, strategy and results to leadership
What we're looking for:
- Bachelor's degree; MBA or Master's a plus
- 6-8 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
- Strong grasp of Brazilian Gen Z trends and culture, with the ability to adapt global strategy into locally resonant activations
- Proven track record of independently owning a market end-to-end, from diagnosis to execution
- Solid understanding of the media landscape, channels and measurement; strong analytical skills
- Comfortable operating without a large team, wearing multiple hats, and getting things done independently
- Native-level Portuguese, fluent English required; Spanish is a plus
Benefits
Conditions: Brazil, fully remote — Compensation: R$323,000 gross/year — Target start date: November 11th.
Skills
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