Marketing Specialist

About the Role

We are looking for Marketing Specialist to take responsibility for the day-to-day marketing activities of an automotive dealership representing BYD and Denza in the Stockholm market.

You will work closely with the Sales and After-Sales teams to promote vehicles, create engaging content, support showroom activities, organize events, and strengthen the dealership's local presence.

Key Responsibilities

• Manage the dealership's social media channels for BYD and Denza.

• Create engaging photo and video content featuring vehicles, showroom activities, customer experiences, campaigns, and events.

• Film, edit, and publish reels, videos, photos, and other marketing content.

• Plan and manage the dealership's social media and marketing content calendar.

• Create and manage local digital advertising campaigns to increase awareness, enquiries, test drives, and showroom visits.

• Coordinate the dealership's printed marketing materials, including brochures, flyers, posters, banners, and showroom displays.

• Plan and support vehicle launches, test-drive events, showroom events, customer activities, and local promotional events.

• Work closely with the Sales team to promote vehicles, campaigns, offers, and dealership activities.

• Support the After-Sales team with relevant local marketing and customer communication activities.

• Create marketing content highlighting vehicle features, technology, design, electric mobility, and customer benefits.

• Ensure that BYD and Denza are presented consistently and professionally across social media, advertising, showroom materials, events, and other customer touchpoints.

• Coordinate with external suppliers, photographers, agencies, printers, and other marketing partners when required.

• Monitor campaign and social media performance and use insights to improve future dealership marketing activities.

• Stay updated on automotive, social media, digital marketing, and local dealership marketing trends.

Requirements

• 1–4 years of experience in marketing, digital marketing, social media, content creation, or a similar role.

• Experience in an automotive dealership, automotive, retail, or other customer-facing business is an advantage.

• Strong understanding of social media and digital marketing.

• Hands-on experience with photo and video creation/editing.

• Experience with digital advertising platforms.

• Strong creative and visual skills.

• Good organisational and communication skills.

• Ability to manage multiple activities and work independently.

• Comfortable working in a customer-facing dealership/showroom environment.

• Experience with Canva, Adobe Creative Suite, Meta Business Suite, Google Ads, or similar tools is an advantage.

• Fluent English and Swedish.

What We Offer

• An independent and hands-on marketing role within the automotive industry.

• The opportunity to manage marketing activities for two premium automotive brands.

• A dynamic and international working environment.

• The opportunity to shape and develop the brands' local presence in the Swedish market.