Marketing Specialist
AI Summary
Marketing Specialist to set up and optimize Meta/Instagram ad campaigns, create video content and creatives, and test hypotheses to improve conversion rates for a Polish-market startup.
About this role
We are looking for a Marketing Specialist to join our startup and help us build and promote our product in the Polish market (part-time opportunity).
Requirements
What you’ll do:
Set up, manage, and optimize Instagram/Meta advertising campaigns
Create engaging video content and ad creatives
Test different marketing hypotheses, audiences, creatives, and messaging
Analyze campaign performance and continuously adapt advertising and content based on results
Work with landing pages and suggest improvements to increase conversion rates
Collaborate on marketing ideas and experiment with new approaches
What we’re looking for:
Hands-on experience with Meta/Instagram Ads
Experience creating or coordinating video content and advertising creatives
A strong understanding of A/B testing and performance marketing
Experience with landing page optimization and conversion rate optimization (CRO)
Analytical mindset combined with creativity
Proactive attitude and willingness to experiment
Fluent Polish and good English
If you enjoy testing ideas, creating content, and finding ways to turn traffic into conversions, we’d love to hear from you!
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Skills
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- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.
