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Emma – The Sleep Company logo
Emma – The Sleep Company

Posted 11 days ago

Open

Marketing Team Lead Mexico

Mexico CityHybrid

AI Summary

Lead and grow high-performing marketing teams to drive Emma’s expansion across marketplaces and D2C channels, defining global strategy, optimizing marketing mix, and running A/B tests.

About this role

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

What you will do:

  • You will build and manage highly ambitious performing team.
  • You are defining the global marketing strategy for our Emma expansion across e-tailers and marketplaces such as Amazon, Mercado Libre, Falabella, etc.
  • You are setting up the optimal marketing mix for marketplaces, D2C & retail and fostering it with SEO-optimized content as well as impactful creatives.
  • You are exploring and testing new marketing channels and products based on recent market trends.
  • In cooperation with the country leads, you are defining the marketplace budget, allocating it to the different channels and negotiating marketing packages with our partners.
  • You are managing a team of marketing experts with who you optimize the marketing levers for our Emma products by keeping the ROAS stable.
  • You are responsible for conducting A/B Tests to optimize written and creative content against the constantly changing search algorithms.
  • You will be hiring additional Marketing Managers to help you shape and execute a tailored growth strategy for all countries
  • You will create a re-targeting strategy aiming at leveraging cross-selling opportunities

    • Who we are looking for:

  • Must have: Working with Amazon or Mercado Libre Ads or a background in selling in marketplaces.
  • Detail-oriented: A meticulous attention to detail in developing and implementing marketing strategies and optimizing content.
  • Innovative thinker: A proactive approach to problem-solving, with the ability to think outside the box and develop innovative solutions to complex problems.
  • Growth-oriented: A desire to learn exponentially, constantly seeking opportunities for personal and professional development.
  • Must have experience leading teams

    • What we offer:

  • A combination of personal and company growth to accelerate your career and help you reach your goals.
  • The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
  • Wellbeing activities
  • Hybrid home office policy
  • Flexible schedules
  • Pet-friendly office
  • Monthly salary + pantry & restaurant vouchers
  • Benefits higher than the law

    • Skills

    A/b TestingAmazon AdsContent OptimizationMarketplace MarketingMercado Libre AdsPerformance MarketingRetargetingROASSEOTeam Leadership

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