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Coins.ph

Posted 8 months ago

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Merchant Acquisition Marketing Manager - Local Payments

TaguigOn-siteFull-time

AI Summary

Develops and executes 360° marketing and partnership campaigns to drive user adoption and transaction volume for Coins.ph payment products in the Philippines.

About this role

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What you’ll do

  • Marketing Strategy & Execution: Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
  • Merchant Partnership & Co-Marketing: Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect.
  • Data-Driven Insights: Leverage consumer insights, market data, and competitive intelligence to tailor global best practices to the unique nuances of the Filipino market.
  • Campaign Management: Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
  • Cross-Functional Leadership: Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.
  • Must have 2+ years of experience in marketing, partnership, and growth roles within a leading Southeast Asian e-wallet or payment company is preferred.
  • Must have a proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
  • Deep understanding of the Philippine digital payments landscape, user behavior, and competitive dynamics.
  • Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
  • Excellent communication, negotiation, and relationship-building skills.
  • At least a Bachelor's degree in Marketing, Business, or a related field.

    • Skills

    BSP RegulationCampaign ManagementCo-MarketingConsumer InsightsData AnalysisDigital PaymentsE-walletMarket IntelligencePartnership ManagementPerformance Marketing

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