Paid Social Senior Executive
AI Summary
A Paid Social Senior Executive at Wise who manages paid social campaigns across Meta, TikTok, Reddit, and Snapchat for the UK, Australia, and New Zealand, balancing direct response and brand strategy while collaborating with creative, analytics, and platform teams.
About this role
Paid Social Senior Executive
Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer.
We’re looking for a Paid Social Senior Executive to join our growing team and look after the GBR & PAC regions. This role is a unique opportunity to join a team who have done some pretty awesome stuff to date, including working closely with social media platforms to pilot new measurement and optimisation techniques, invited to work on Alpha and Beta products for multiple vendors, delivering best-in-class creative and building bespoke tools to manage and analyse data. It’s a challenge and a steep learning curve, but you’ll have the support of a strong, friendly and committed team.
Wise has already pioneered new ways for people to live international lives and seamlessly deal with multiple currencies. Your mission is to help us ensure that every Social Media user who has a need to send, receive, spend or hold money in another currency knows about and trusts Wise.
So what's the role?
- Building and optimising campaigns across Meta, TikTok, Reddit, and Snapchat. Analysing what’s working and what isn’t, and continually testing new ideas.
- Managing the Paid Social activity in the UK, Australia, and New Zealand, validating new opportunities to drive incremental growth and working closely with cross-functional teams to make it happen, whilst ensuring performance meets sustainability goals.
- Playing a strong role in both direct response and brand strategy and executing each to ensure the region and the channel flourish.
- Working closely with our creative teams to produce best-in-class creative to portray our story, educate people on hidden fees, and present Wise as the clear solution.
- Working closely with analysts on spotting data issues, testing and validating assumptions, proposing and leading incrementality tests, and assessing data sets for actionable insights.
- Working closely with our platform representatives to ensure we stay ahead of the curve and are kept at the forefront of industry innovations.
Qualifications
- An entrepreneurial spirit, willing to learn on the go and take ownership of your region with a strong sense of autonomy.
- Team player with a drive to help other people, and impart their wisdom to strengthen the team.
- A head for numbers, and the ability to spot problems and draw conclusions from data.]
- A strong communicator comfortable expressing their ideas and challenging others.
- The ability to prioritise what’s most important and make calculated decisions.
- High-level experience running ads on Meta and TikTok.
It would be great if you also had experience with the following:
- Mid-level experience running ads on Pinterest, X, LinkedIn or any other social media marketing platform.
- Working on the UK, or Pacific markets.
- Working in a fast-paced digital business or startup.
- You speak a second language.
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
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