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Performance Marketing Manager (China)

ShanghaiRemote

AI Summary

Owns performance marketing and user acquisition for Oxylabs in China, running Paid Search, SEO, and native channels like Baidu, Zhihu, and WeChat to drive measurable revenue growth.

About this role

We’re a team of 500+ professionals who develop cutting-edge web data gathering solutions for thousands of the world’s best known businesses, including Fortune 500 companies.

What’s in store for you:
You’ll be solving challenges for top-tier clients and collaborating with industry professionals. We’ll fuel your professional growth with vast internal and external learning resources and an environment of teaming up and knowledge sharing.

We’re not looking for a "supporter" - we’re looking for an owner. If you’ve mastered growth in the SaaS space and know exactly what it takes to win in China, we want your playbook.
You’ll have the autonomy to build a high-octane acquisition engine from the ground up, owning everything from Paid Search and SEO to native Chinese channels. If you're ready to turn your market know-how into a measurable, repeatable powerhouse that drives real revenue - let's talk!

In this role, you will:

Acquisition ownership & growth strategy

  • Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.
    • Paid acquisition
  • Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
  • Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
  • Collaborate with design/content to produce high-converting ads and landing pages.
    • SEO growth (strategy + collaboration)
  • Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
  • Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
  • Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.
    • Native China channels & partnerships
  • Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.
    • Market intelligence & competitor advantage
  • Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
  • Bring competitor-informed playbooks and adapt them to our product and brand.
  • Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.
    • Cross-functional leadership
  • Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
  • Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

    • Your skills & experiences:

  • Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
  • Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
  • At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
  • Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
  • Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
  • Fluent Mandarin and strong working proficiency in English (written and verbal).
  • Comfortable operating independently in a fast-paced international environment.

    • Nice to have:

  • Experience with B2B SaaS and/or developer-targeted products.
  • Experience with partnerships/affiliates in China.
  • Understanding of China internet policies and constraints affecting marketing and distribution

    • Skills

    360 SearchBaiduBilibiliByteDanceConversion Rate OptimizationEnglishFunnel AnalysisKOC MarketingKOL MarketingKPIsLanding Page OptimizationMandarinMarket IntelligencePaid SearchSEOShenmaTencent AdsToutiaoWeChatZhihu

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