PPC Executive

Key Responsibilities

• Day to day management of PPC accounts through keywords, negatives & ads optimisation, A/B testing & data analysis.
• Managing the Smec bid management platform and optimising accounts using Google bidding solutions.
• Maintain and develop shopping campaigns through product performance optimisation, shopping feed optimisation and website data quality checks.
• Weekly reporting on the key metrics of revenue, CPC, CPO and ROI.
• Measuring and analysing campaign performance & using web analytics to identify areas of improvement.
• Keep up to date with PPC & Display trends.
• Work closely with designing team to create strong assets tailored for placements.

Skills, Knowledge & Expertise

• 1+ years of experience in managing Search & Shopping campaigns
• Strong analytical skills with experience using Google Analytics and MS Excel
• Experience of working with a bid management platform
• Fluency in English language

• Willingness to learn, do research and take initiatives.
• Commercial awareness so they can add value to the business outside of just PPC.
• Can-do attitude, willingness to get stuck in and make things happen
• Can work as a team player as well as being able to work to individual performance goals.
• Flexibility, ability to cope with change.

Benefits

• Competitive salary and benefits package
• Hybrid working, 3 days in London based office & 2 working from home
• Holiday allowance
• 50% staff discount & 25% for family and friends
• Pension scheme