Posted 22 days ago
PR & New Media Operations
AI Summary
Manages brand PR and new media operations in Bangkok, creating content strategies, running official accounts on platforms like TikTok and WeChat, writing press releases, and analyzing data to drive follower growth and market presence.
About this role
1. Content Planning: Independently build the brand image, outputting creative and insightful marketing and event campaign plans.
2. Account Management: Operate official new media accounts (TikTok, WeChat Official Account, Douyin, Xiaohongshu, etc.), formulating strategies to drive follower growth.
3. Copywriting & Promotion: Write high-quality press releases and promotional materials; regularly publish industry reports, key announcements, and research articles/posters; plan brand promotion campaigns to enhance market presence and reputation.
4. Data Insights: Track industry trends in business, investment, and Thai-Chinese cooperation; adapt communication strategies based on market feedback to maintain brand activity and regularly publish industry insights.
Requirements
1. Creative Mindset: Strong aesthetic sense and strategic planning skills, able to independently produce trending and influential content.
2. Hands-On New Media Experience: Familiar with operational rules and distribution mechanisms of major domestic and international new media platforms.
3. Passion & Insight: Passionate about the new media industry with sharp market intuition, capable of extracting selling points and turning them into effective brand messaging.
4. End-to-End Execution: Full closed-loop execution capability from ideation to delivery, independently achieving high-quality goals.
5. Language & Culture: Proficient in Chinese-English or Chinese-Thai (at least one foreign language as a working language). Overseas work experience is preferred.
Benefits
Compensation Structure:
1. Base & Bonus: Highly competitive Base Salary + Performance Pay + Project Incentives + Annual Performance Bonus + Business Growth Incentives (Uncapped for HQ roles).
2. Benefits & Allowances: Social Security in accordance with Thai laws, supplementary commercial medical insurance, and flexible allowances.
Our Advantages & Benefits:
1. Growth Platform: Flat organizational structure without complex office politics; grow alongside the company with broad promotion opportunities.
2. Leave Policy: 6 days of basic paid annual leave per Thai law (increasing with tenure), Thai public holidays, additional major Chinese holidays for foreign staff, and home-visit leave with round-trip flight reimbursements based on seniority.
3. Living Support: Local housing provided for foreign employees, Thai social security, and Chinese social security subsidies where applicable.
4. Daily Care: Lunch allowance, weekly afternoon tea, monthly team dinners, annual team building & CSR events, annual health checkups (or health check leave), birthday parties, and festival gifts.
Skills
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Market data for this role
All reports →- SeriesRole reportsOne role family at a time: how many openings, what changed this week, who is hiring, what it pays.
- SeriesSalary reportsWhat employers publish in job postings, by level and workplace. Not self-reported pay.
- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.