Product Associate

Title:

Product Associate (Commercialization)

Location:

Onsite – Norcross, GA

Reports to:

Operations Manager

Employment Type:

Full-Time, Salaried

Specification Outreach & Lead Generation

• Identify target projects and stakeholders (architects, spec writers, façade consultants, GC/installer influencers)

• Conduct outbound outreach to secure meetings, lunch-and-learns, sample reviews, and spec discussions

• Track spec pursuits by firm/project and manage consistent follow-up cadence

• Maintain a clean “target account” pipeline and feedback loop on what is/ isn’t resonating

35%

ValueEngineering+ Submittal Support

• Audit VE submittal packages and RFIs to identify missing items and approval risks

• Assemble VE submittal packages using approved materials: cut sheets, test reports, details, finish options, installation narratives, alternates

• Coordinate internal inputs (Technical/Operations/Marketing) to deliver complete, on-time packages

• Build a reusable library of submittal templates and “modules” that can be adapted per product

30%

Testing & Documentation Roadmap Support

• Identify what testing reports, certifications, and documentation are required to win specifications (based on objections + spec requirements)

• Coordinate third-party testing schedules and track deliverables (execution + follow-up)

• Maintain organized product documentation systems with clear version control and “single source of truth”

20%

Pipeline Improvement & Commercial Insights

• Audit pipeline stages to identify bottlenecks (missing documents, unclear positioning, repetitive objections, slow follow-ups)

• Recommend and help create tools that directly improve conversion: FAQ, competitor comparisons, application guides, spec language

• Maintain CRM hygiene and ensure product + opportunity records stay accurate

15%