Product Manager
AI Summary
Product Manager at Ferring Vietnam responsible for developing marketing and action plans for assigned pharmaceutical products, managing A&P expenses within budget, organizing promotional activities, preparing monthly performance reports, building relationships with Key Opinion Leaders, and supporting the field force with product training and market intelligence.
About this role
Job Description:
* Job description:
- Develop marketing plan, cycle action plan for the assigned products & co-operates with field force to implement it successfully. Responsible for A&P expenses for the assigned products. Ensure expenses are within the approved budget.
- Organize promotional activities and prepare promotional materials accordingly to the approved plan.
- Prepare monthly reports which includes analysis on product’s performance vs. target, implementation of promotional activities, information on market situation, proposed plan of action for next month
- Build close working relationship with Key Opinion Leaders (KOLs), professional associations, maintain close and harmonic relationship with customers
- Provide training to the field force on relevant products and disease knowledge
- Support the field force in their daily works for the matters related to marketing aspect such as meeting KOLs, product presentation at major events, etc
- Report to line manager regularly on matters regarding market situation competitor’s activities, health related policy and response from doctors in relation to Ferring products
- Forecasting orders of products
* Required Education/Qualifications/Skills
Pharmacist or medical doctor. BSc in Business or MBA is an advantage
Minimum 2 - 4 year experience in multinational pharmaceutical company
Minimum 3 - 5 year experience in marketing (Preferably as Product Specialist, Product Executive or Product Manager)
English fluency
Microsoft office fluency
* Required Competencies (Behavioral Indicators)
Strategic Agility
Drive for Results
Ability to multi-task - to plan, organize and prioritize work to effectively meet deadlines
Creative in thinking, planning and execution of multiple projects
Strong understanding of marketing and brand management concept and framework
Experience in launching a Pharmaceutical Brand in Vietnam will be an added advantage
Understand Vietnam pharmaceutical industry – regulation – laws – Code of conduct
Networking: KOLs- Decision makers
Understand thorough tender and hospital listing process
Presentable with a positive attitude and pleasant personality
Ability to work in a team atmosphere with flexible attitude to work
Excellent interpersonal communication
Location:
Ferring VietnamSkills
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