Posted 3 days ago

Promoter Manager

JohannesburgHybridFull-time

AI Summary

Leads regional field marketing strategy, managing agency partners and a network of over 1,500 promoters to drive demand, sales, and profitable growth while owning performance targets, budget, and agency accountability.

About this role

About PayJoy

PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

You will lead PayJoy’s regional field marketing strategy, managing agency partners and a network of over 1,500 promoters to drive demand, sales, and profitable growth. You will own performance targets, promoter productivity, budget management, and agency accountability, ensuring coverage and spending deliver measurable results.

Working closely with sales, marketing, finance, fraud, and risk teams, you will align field execution with business priorities and address underperformance and high-risk locations. This role requires a hands-on leader with 8+ years of relevant experience who can manage large teams, strengthen agency partnerships, and deliver results within budget while upholding PayJoy’s values.

Responsibilities

Manage field marketing agencies and a team of over 1500 field marketers promoters to develop and execute a regional demand generation strategy in line with company sales goals.

Set and review targets weekly with the agencies.

Check the effectiveness of promoters in meeting their sales targets.

Check profitability of promoters, not just sales numbers (profit above cost)

Validate agency invoices against confirmed promoter coverage as well as output

Ensure promoters are placed on PIP within the recommended period and non-performers are dismissed and replaced

Work closely with fraud and risk management teams, highlighting high-risk areas and removing promoters from locations

Collaborate with senior marketing leaders, finance and sales leaders to create integrated plans and budgets.

Be a player/coach, executing and managing field marketing activities.

Manage promoter agencies aligned with PayJoy values.

Requirements

8+ years of marketing and/or field marketing experience

Exemplary communication skills with senior marketing and sales leaders.

Experience managing direct or cross-functional teams of field marketers.

Experience managing a field marketing budget and working with senior finance and marketing leaders on annual budgeting processes.

Demonstrated track record of driving results and staying within a budget.

Benefits

100% Company Funded : Private Health Insurance for employee and immediate family

Pension Fund

Company-funded employee life and disability insurance

20 days vacation, unlimited sick leave

$2,000 USD annual Co-working Travel perk

$2,000 USD annual Professional Development perk

Phone Finance, headphone benefit, home office equipment allowance and wellness perks

Catered Lunch

Skills

Agency ManagementAnti-fraud AIBudget ManagementData AnalysisDemand GenerationField MarketingFraud Risk ManagementMachine LearningPerformance ManagementSales Operations