AI Summary

Identifies and evaluates partnership opportunities, negotiates brand deals, sets and executes partnership strategy, and collaborates cross‑regionally to drive campaign performance and ROI in LATAM for Binance.

About this role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

Identify and evaluate partners who will share our vision

Negotiate brand partnerships to meet business goals and objectives

Set, build and execute partnership strategy and activation plans

Collaborate with cross-functional and regional teams (brand marketing, comms, insights, design, content, data, product, social media, legal) to set and align on annual plan (e.g., product-market fit, setting goals, budget, channels)

Use a data-driven model to set up goals, and evaluate short and long term campaign performances

Control complex global budgets and drive ROI

Share thought leadership and market/product intelligence

Guide key regional/local branding teams to positively impact our overall marketing operational excellence

Own and lead complex projects and challenges

Be proactive, resourceful and action-oriented

Requirements

8+ years of experience in brand partnerships and marketing, including sports, music and/or entertainment partnerships and sponsorships

Excellent project management, strategic planning, relationship building and storytelling abilities

Experience managing partners, internal teams and agencies across global projects

Strong grasp of brand culture/vision and partnerships relevance

Creative and data driven mindset

Concise writer and speaker

A background in Crypto or an understanding of Web3 Products (NFTs, Fan Tokens) would be a plus

Thrive in a fast-paced environment

High level of intellectual curiosity

Skills

Brand PartnershipsBudget ManagementData-driven Decision MakingMarketing StrategyProject ManagementROI AnalysisStakeholder ManagementWeb3/NFTs/Fan Tokens

Regional Branding & Partnerships Manager - LATAM

About this role

Responsibilities

Requirements

Skills

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