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Life.Church

Posted 23 days ago

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Regional Creative Director

Edmond, OKOn-site

AI Summary

Defines and upholds YouVersion's global creative standard across hub markets, partnering with the YouVersion Team Leader Creative to translate brand standards into culturally relevant local work. Oversees creative quality, talent development, and the creative approval process across the hub network.

About this role

The Regional Creative Director is primarily responsible for defining YouVersion's creative expression within global markets. This role partners with the YouVersion Team Leader (YTL) of Creative to translate YouVersion's brand and creative standards into a version that holds true across cultures and languages. This role will work directly with hub offices to build talent and the trust needed to bring that standard to life locally. The Director is responsible for collaborating with their YTL to cast vision, provide direction, and lead ministry efforts within their area of influence to outcomes that further Life.Church’s mission and reach people for Christ.
YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.

What You'll Do

Define and Uphold the Global Creative Standard
  • Partner with YTL Creative to define YouVersion's creative brand expression for each hub market, ensuring local creative work is culturally relevant while remaining unmistakably YouVersion.
  • Set clear goals for what success looks like for each Hub in regards to brand expression and creative output.
  • Maintain a consistent review and feedback rhythm with each hub to sustain quality and brand fidelity over time, identifying and addressing drift before it becomes a pattern.
  • Oversee creative quality, talent development, and risk across the hub network, providing the YTL
  • Creative with regular visibility into trends, areas of concern, and opportunities for growth.
  • In partnership with YTL Creative, define how YouVersion Creative's brand standards are expressed within local regions, incorporating hub-level learnings into broader brand standards and the IC Mastery Framework.
    • Build and Develop Creative Talent Across Hubs
  • Contribute to hiring recommendations, onboarding, and training for new creative hires at each hub, ensuring every hub creative starts from a shared standard.
  • Design and deliver ongoing training and development rhythms for Hub creative team members.
  • Partner with the Global Impact Team on the hiring process for local creative talent to provide a clear recommendation for hiring decisions.
  • Recommend to the Global Impact Team when an existing hub creative's authorization should be reconsidered due to unresolved quality or brand concerns.
  • Define and own the creative approval process across hubs, reviewing and approving creative direction for key projects and outcomes to ensure alignment with YouVersion's brand standards and creative vision.
    • Build and Steward Relationships with Team and Leaders
  • Build and maintain close trust-based relationships with creative team members and leaders at each Hub office as the primary means to drive quality outcomes.
  • Build and maintain a strong working relationship with YouVersion's Global Impact Team.
  • Represent YouVersion Creative's standards and expectations clearly and consistently across all hub relationships.
  • Bring recommendations and concerns to the Global Impact Team with clarity, keeping the Head of Creative informed.
  • Develop and maintain a strategic annual travel schedule to hubs for ongoing relational support and collaboration.

    • Skills Needed to Succeed

  • Comfortable holding a creative standard firmly while leading through high-trust influence.
  • Ability to self-motivate, make independent decisions, and solve problems.
  • Excellent verbal, written, and interpersonal communication skills to maintain relationships and partnerships.
  • Deep understanding of brand and creative standards, with the discernment to apply them faithfully across different cultural contexts.
  • Proven ability to develop creative talent through training, coaching, and consistent feedback.
  • High School Diploma or GED.
  • Bachelor's degree in a related field preferred.
  • Demonstrated experience building and running talent development or training programs.
  • Experience working with international teams, markets, or cross-cultural creative execution strongly preferred.
  • Background in brand systems or creative standards work preferred.
  • Ability to speak multiple languages preferred.

    • Skills

    Brand StandardsCreative Approval ProcessCreative DirectionCross-cultural Creative ExecutionHiring RecommendationsIC Mastery FrameworkOnboardingQuality AssuranceTraining Program Design

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