Regional Sales Lead, Mandarin Speaking Region
AI Summary
Owns affiliate growth strategy and execution for the Mandarin-speaking market, building relationships with crypto communities, KOLs, and HNW individuals to drive user acquisition and deepen Bybit's presence.
About this role
About Us
Role Overview
Responsibilities
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Affiliate Network Building: Proactively identify, recruit, and develop affiliates with communities of HNW clients, professional traders, and active crypto participants.
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KOL & Influencer Partnerships: Source and manage relationships with crypto KOLs, influencers, and media channels — negotiate campaigns, co-branded content, and referral programs that drive registrations and trading volume on Bybit
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HNW Client Management: Build and maintain direct relationships with high-net-worth individuals and trading groups; serve as their primary Bybit contact, ensuring they have access to relevant products (OTC desk, VIP programs, institutional-grade features)
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User Acquisition Strategy: Devise creative, locally-relevant approaches to acquire users — going beyond standard playbooks to find what works in unique crypto landscape
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Market Intelligence: Stay on top of crypto regulation, competitor activity (local and global exchanges), and community sentiment — feed insights back to regional and global leadership
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Performance Optimization: Own and report on affiliate acquisition of OKRs — registration, deposit conversion, trading volume, retention — and iterate based on data to improve ROI
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Cross-functional Collaboration: Work closely with Bybit's product, compliance, marketing, and VIP teams to localize offerings and ensure the Mandarin-speaking user experience is best-in-class
Requirements
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3+ years of solid experience in cryptocurrency, FX, fintech, or financial services — with a demonstrable track record of building affiliate networks or BD pipelines from scratch
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Business development or affiliate management experience — you understand the mechanics of referral economics, commission structures, and partner lifecycle management
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Strong project management skills — comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously
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Data-driven mindset — you understand acquisition OKRs (CPA, LTV, deposit conversion, volume per referred user) and use segmentation and analytics to optimize performance
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Fluent in Mandarin — this is non-negotiable; you'll operate between global HQ and local partners daily
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Self-starter mentality — you don't wait for instructions; you find the opportunity and bring the plan
Nice to Have
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Previous experience at a crypto exchange — you know how exchange BD works
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Experience working across time zones and cross-cultural teams in a global organization
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Genuine passion for blockchain technology, DeFi, and the evolving crypto payments space
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Existing relationships with Mandarin-speaking financial media, fintech associations, or institutional broker networks
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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- Market overviewState of tech hiring, September 2026: up 4.8%Tech hiring rose 4.8% month over month in September 2026, with 411,122 new listings. Customer support and account executive roles led the growth.
