Remote Paid Search Media Buyer (Bilingual English-Spanish)

Summary:

We are seeking a results-driven Senior Bilingual Paid Search Media Buyer to manage andoptimizepaid search campaigns targeting English- and Spanish-speaking audiences across Google Ads, Microsoft Ads, YouTube, and related performance marketing channels.

The role focuses on generating qualified leads, improving campaign efficiency,maintainingtracking accuracy, and driving measurable business growth within English- and Spanish-speaking markets throughout the United States.

The ideal candidate combines deep paid searchexpertisewith hands-on paid social experience and has a proven history ofmanagingsuccessful lead-generation campaigns that produce measurable business outcomes.

Key Responsibilities:

Paid Search Management

• Build, launch, manage, andoptimizepaid search campaigns in English and Spanish.

• Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types.

• Conduct keyword research, write conversion-focused ad copy, and manage bids, budgets, search terms, match types, andnegative keywords.

• Monitor campaign performance and continuouslyidentifyopportunities to improve volume, efficiency, lead quality, andconversion rates.

• Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures.

• Conduct competitors and market research toidentifytesting, expansion, and growth opportunities.

Performance and Optimization

• Monitorcampaign performance daily and proactivelyidentifyoptimization opportunities.

• Improve qualified lead volume, cost per lead, cost per acquisition, lead quality, return on ad spend, and conversion rates.

• Analyze performance data to develop budget-allocation recommendations and scaling plans

• Reduce wasted spending and improve account efficiency through disciplined, ongoing optimization.

Attribution, Analytics, and Reporting

• Maintainaccurateconversion tracking, attribution, campaign reporting, and change documentation.

• Connect campaign performance to qualified leads,retainedcases, revenue, and other agreed business outcomes.

• Prepare recurring performance reports and communicate findings, risks, and recommendations clearly.

• Collaborate with Marketing Operations onattributionintegrity and reporting accuracy.

• Assistwith troubleshooting tracking, reporting, lead-routing, and attribution issues.

Paid Social Collaboration

• Support paid social initiatives when needed, with primary emphasis on Meta Ads Manager.

• Collaborate with paid social media buyers on audience insights, remarketing opportunities, and cross-channel testing.

• Apply working knowledge of campaign structure, audience development, creative testing, and optimization across socialplatforms.

• Share performance insights across search andsocialto improve overall acquisition results.

Cross-Functional Collaboration

• Coordinate compliance reviews and ensure campaigns follow approved marketing standards and platform policies.

• Collaborate with Marketing Operations, Compliance, Intake, creative resources, and external partners while followingestablished SOPs.

• Support landing-page optimization in partnership with designers, developers, and marketing stakeholders.

• Contribute recommendations that improve lead quality, intake conversion, and overall marketing perform

Required Qualifications:

• Native or near-native Spanish fluency and professional Englishproficiency, including strong written and verbal communication skills in both languages.

• Minimum 2 years of hands-on experience managing andoptimizingpaid search campaigns.

• Proven record of generating measurable business results through aid advertising, supported by specific campaign examples or case studies.

• Strong hands-on experience with Google Ads, Performance Max, keyword strategy, campaign optimization, attribution analysis, and performance reporting.

• Hands-on experience managing YouTube advertising campaigns, including Demand Gen, Video View, and Reach campaigns,witha focus on audience development, brand awareness, consideration, and lead generation.

• Hands-on experience supporting or managing paid social campaigns, particularly through Meta Ads Manager.

• Experience managing lead-generation campaigns with clear performance accountability.

• Strong understanding of keyword targeting, match types, bidding strategies, ad copy testing, search-term management, and account structure.

• Experience with landing-page testing and conversion-rate optimization.

• Strong understanding of conversion tracking, conversion goals, attribution, Google Tag Manager, and troubleshooting trackingimplementations to ensureaccuratemeasurement of marketingperformance.

• Demonstrated ability to effectively use AI tools to improve research, campaign management, reporting, workflow efficiency, dataanalysis, troubleshooting, and decision-making whilemaintaininghuman oversight and quality control.

• Workingproficiencywith Microsoft Excel and Google Sheets, including filtering, sorting, basic formulas, and performanceanalysis.

• Strong analytical, problem-solving, organizational, and attention-to-detail skills.

• Ability to manage mul