Sales Associate - Training & Professional Certifications

About the Role

We are seeking a motivated and results-driven Sales Associate to join our team and support the promotion and sales of our portfolio of training programs, professional certifications, and learning solutions.

The Sales Associate will be responsible for identifying prospective clients, generating leads, promoting relevant training and certification offerings, and converting opportunities into confirmed enrollments and sales. The role requires a proactive approach to client outreach, strong communication skills, and the ability to understand client needs and recommend suitable learning solutions.

The ideal candidate is commercially driven, confident in engaging with both individuals and organizations, and comfortable working toward defined sales targets in a fast-paced environment.

Key Responsibilities

Sales & Business Development

• Promote and sell training programs, professional certifications, and other learning solutions to prospective clients.
• Identify and generate new sales leads through outreach, referrals, networking, databases, and other sales channels.
• Conduct outbound calls, emails, and follow-ups with prospective clients to generate and convert opportunities.
• Understand client requirements and recommend appropriate training programs and certification pathways.
• Present course and certification information clearly, including benefits, requirements, schedules, and pricing.
• Prepare and share quotations, proposals, and relevant sales materials with prospective clients.
• Follow up consistently with leads and prospects throughout the sales cycle.
• Work toward achieving individual and team sales targets and KPIs.

Client & Account Management

• Build and maintain positive relationships with existing and prospective clients.
• Respond promptly to client inquiries and provide accurate information on available programs and certifications.
• Maintain regular communication with clients to identify additional training and development needs.
• Support repeat business, renewals, and cross-selling opportunities across the company’s portfolio.
• Ensure a professional client experience from initial inquiry through enrollment or confirmation.

Sales Pipeline & Reporting

• Maintain accurate and up-to-date records of leads, opportunities, client interactions, and sales activities.
• Manage assigned leads through the sales pipeline and ensure timely follow-up.
• Track individual sales performance against agreed targets and KPIs.
• Prepare regular sales activity and pipeline reports for management.
• Share market feedback and client insights to support sales and business development activities.

Market Awareness & Product Knowledge

• Develop a strong understanding of the company’s training programs, professional certifications, and learning solutions.
• Stay informed about new programs, certifications, promotions, and relevant developments within the training and education market.
• Understand client needs and market trends to identify potential sales opportunities.
• Represent the company professionally during meetings, events, exhibitions, and other business development activities when required.

Requirements

Qualifications & Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, Education, or a related field.
• 1–3 years of experience in sales, business development, telesales, or account management.
• Experience within the training, education, professional certification, or human-capability development
• Demonstrated ability to generate leads, follow up with prospects, and close sales opportunities.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Target-driven with a strong commercial mindset and ability to work toward sales KPIs.
• Strong organizational and follow-up skills with attention to detail.
• Ability to build professional relationships with both individual and corporate clients.
• Proficiency in Microsoft Office and familiarity with CRM or sales management systems is preferred.
• Fluency in both Arabic and English is required.