Sales Controller

Location: Toyota Tamworth

Salary: up to £55000 OTE

Contract: Permanent - Full Time

Must Have: Previous experience in a Sales Controller or similar customer-focused sales administration role.

About Steven Eagell

As an established, family-run automotive retailer in the UK, Steven Eagell Group specialises in the sale of new and used vehicles, alongside comprehensive aftersales services. We take pride in offering a wide range of exciting career opportunities across sales, customer service, technical, administrative and management roles from entry-level positions through to senior leadership.

As a family-run business, we value teamwork, integrity and long-term career development, creating an environment where individuals can grow and thrive. Whether you have a passion for sales and delivering exceptional customer experiences, strong organisational and financial skills, or technical expertise in automotive diagnostics and repair, there is a place for you within our team.

Your Responsibilities as a Sales Controller:

• Talks with and listens to customers to build rapport and understands their requirements.
• Qualifies own understanding of the customer’s needs – through discussion and gauging the customer’s reaction to alternative options – to build the closest possible match between the product and customer.
• Demonstrates the most suitable options to the customer, understanding and adapting to their buying strategy and encouraging them to experience the product through a test drive.
• Uses in-depth product knowledge to guide the customer towards the best choice for them.
• Works with colleagues and other teams across the Centre to provide continuous improvement and seamless service to customers (e.g. attending to Aftersales customers, with the aim of obtaining new business).
• Ensures opportunities for sales by other teams are followed up by the most appropriate specialist (e.g. Fleet Sales).

What we are looking for in a Sales Controller:

• Previous experience in a Sales Controller or similar customer-focused sales administration role.
• A proven track record of delivering outstanding customer service while supporting a busy sales operation.
• Confident managing multiple customer enquiries and administrative tasks simultaneously, maintaining accuracy under pressure.
• Highly organised, with excellent time management skills and the ability to prioritise competing workloads effectively.
• Strong communication and interpersonal skills, with the confidence to build positive relationships with customers and colleagues.
• Proactive and solution-focused, taking ownership of tasks and seeing them through to completion.
• Comfortable working in a fast-paced retail environment where priorities can change quickly.
• Self-motivated and able to work independently while contributing positively to a collaborative team.
• Target-driven, with an understanding of how excellent administration and customer service contribute to sales performance.
• IT literate, with experience using CRM, dealership management, or other sales administration systems (or the ability to learn new systems quickly).
• Keen to develop product knowledge and stay up to date with business processes and industry developments.

What we offer you:

• 25 days annual leave + Bank Holidays and your Birthday Off
• Long Service Awards / Colleague Recognition
• Enhanced Maternity / Paternity at qualifying service length
• Car Benefit Scheme after successful completion of a probation period
• Sales Incentives
• Comprehensive training provided
• Company pension scheme
• Death in Service
• Access to high street discounts through Perk Box
• In-house, manufacturer & professional qualifications
• Staff referral scheme
• Access to medical cover through Simply Health

If you’re ready to begin or further your automotive career with a supportive, customer-focused organisation, we encourage you to apply today and become a part of our team and contribute to a proud customer-focused automotive company.