Sales Development Representative
AI Summary
Responsible for proactive outbound prospecting to a target account list, booking discovery meetings, and building pipeline through multi-channel outreach, while maintaining CRM hygiene and collaborating with Sales and GTM teams to convert leads into opportunities.
About this role
About this role:
After hosting over 10,000 events, we are excited to embark on our next growth chapter, which includes building a top-tier outbound Sales Development Representative (SDR) team.
In this role, you will be responsible for proactive outreach to a designated target account list and for effectively following up on leads generated from events, webinars, and content.
Success will be measured on a monthly basis at both the top and middle of the sales funnel, focusing on the following metrics: the number of qualified discovery meetings booked, opportunities accepted, and new pipeline created.
Ready to Build Pipeline at Scale?
Send us a note on the most creative outbound play you’ve executed and the results.
What you'll do?
Multi-channel prospecting: Email, phone, LinkedIn actions (including video), voicemail drops, etc.
Lead conversion: Respond to GTM campaign-sourced leads within 24h, run light discovery, and secure meetings.
Qualification rigor: Ensure every booked meeting meets fit & intent criteria; protect AE calendar.
Account research & hygiene: Enrich contacts, log intent signals, and maintain CRM accuracy.
Leverage modern sales tech: Combine automation with judgment: Outreach sequences, ChatGPT/Claude for quick personalization, Avoma call summaries, Notion AI for note-sync.
Experiment & document: A/B test subject lines, call openers, channel mix; contribute wins to the SDR playbook.
Cross-functional feedback loop: Meet weekly with Sales and GTM & MOps teams; close the “lead-to-pipeline” data gap
Metrics that matter:
New pipeline created
Opportunities accepted by AEs (MEDDICC/BANT)
Qualified discovery meetings booked
Meeting no-show rate
Opportunity conversion (meeting -> OPP)
First-response time to warm leads
Data hygiene score (CRM completeness)
You're a great fit if you have :
1–3 years of outbound SDR/BDR success in B2B SaaS.
Demonstrated track record of ≥ meetings and $ pipeline targets per month.
Perfect written & spoken English.
Daily fluency with Salesforce plus at least one sales-engagement platform such as Outreach (Salesloft or similar acceptable).
Familiarity with HubSpot, LinkedIn Sales Navigator, and generative-AI tools (ChatGPT, Claude, Gemini).
Curiosity, coachability, and data discipline.
