Sales Manager II
AI Summary
A Sales Manager II at Swiggy Assure owns a geographic territory of independent restaurants, conducting in-person field visits to consultatively sell the B2B supply platform, manage the full partner lifecycle, and hit revenue targets.
About this role
Sales Manager II
Work Mandate 3 – Employees will work fulltime from their base location i.e. Hyderabad.
About Swiggy Assure
Swiggy Assure is Swiggy& business-to-business (B2B) supply platform designed to provide hotels, restaurants, and caterers (HoReCa) & NonHoreca (D2C brands) with high-quality, fresh, locally sourced kitchen essentials like vegetables,dairy, pulses, and imported goods.
Overview
A Sales Manager owns the acquisition and engagement of single-outlet independent restaurants across an assigned city. You are the primary touchpoint for these restaurants—learning their business, understanding their challenges, and building a partnership where you help the restaurant partner directly drive their growth in orders, visibility, and customer engagement. This role is Consultative & On-Field and requires you to be resourceful, adaptable, and genuinely invested in your partners' success. You'll develop consultative sales skills, learn restaurant operations intimately, and build the foundation for scaling your career.
Key Responsibilities
Own a defined geographic territory: build strong and successful relationships with the assigned restaurant partners
Field-intensive engagement: Conduct in-person visits, walking restaurants through product demos, ROI analysis, and present how working with Swiggy is a mutually beneficial relationship
Consultative selling: Diagnose restaurant needs through questions about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions, not features
Relationship management: Manage the full lifecycle each month, pitching, negotiation, activation, and ongoing support to the restaurant partner
Data-driven problem solving: Track adoption metrics, identify why restaurants aren't growing, troubleshoot issues, and course-correct
Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates
Excel mastery: all the data related to your day-to-day work will be on the city and central trackers, so you must have advanced knowledge of Excel/Googlesheet/WSP
Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction
80 to 90 In-person meetings with restaurant partners a month
What We're Looking For-
Experience & Background:
1+ year in B2B sales, field sales, or business development (preferably in fmcg, food/beverage, or hotel industry)
Track record of meeting or exceeding targets and managing your own pipeline
Restaurant Business is a round-the-clock business; the role holder has to take ownership of the growth of the assigned portfolio of restaurant partner
Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards without help
Post - Graduated preferably in marketing or sales.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.
Additional Information
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
Skills
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