Sales Operations Analyst

SHIELD is a device-first fraud intelligence platform built on the world’s most persistent device identification technology across applications and platforms.

Powered by SHIELD AI and patented technology (SHIELD Sentinel), SHIELD sets the global standard for device identification (SHIELD Device ID) and exposes the full range of fraud tools and techniques through more than 20 risk indicators, delivering real-time, actionable fraud intelligence across all use cases and industries worldwide.

Trusted by global unicorns including inDrive, Alibaba, Deliveroo, Meesho, TrueMoney, Unico ID and OLX, SHIELD operates with teams across Los Angeles, São Paulo, London, Berlin, Jakarta, Bangkok, Bengaluru, Beijing and Singapore, advancing our mission: to eliminate unfairness and enable trust for the world.

Responsibilities

We are looking for a Sales Operations Analyst to help us run a smoother, smarter sales engine. As our sales team scales globally, we need a dedicated owner to ensure our operational processes and Salesforce infrastructure keep pace.

This role is a mix of hands-on system management, process improvement, and executive-level reporting. You will act as a trusted advisor to our senior leadership team, acting as the bridge between our sales strategy and execution—managing our CRM, building reliable pipeline dashboards, and partnering with executives to remove friction from the Go-To-Market (GTM) process.

• GTM Strategy & Process Optimization

  • Partner with senior leadership to streamline the rules of engagement, including lead routing, account assignment, and opportunity management.
  • Identify bottlenecks in the sales process and build scalable workflows to reduce friction for our Account Executives.
  • Continuously evaluate existing operational processes, recommending improvements that standardize workflows and drive pipeline health.

• Sales Performance Reporting & Analytics

  • Automate revenue reporting and deliver actionable business insights by building robust, real-time dashboards and reports in Salesforce.

  • Provide weekly visibility into pipeline generation, win/loss conversion rates, sales cycle velocity, and overall team performance metrics.

  • Support forecasting cadences by ensuring pristine data accuracy and confidently presenting proactive revenue insights directly to senior leadership.

• Systems & Salesforce Management

  • Serve as the primary owner of our day-to-day Salesforce operations, handling user provisioning, permission sets, and core automations (Flows, Validation Rules).

  • Enforce strict data hygiene standards to maintain a clean, reliable CRM environment that supports executive reporting accuracy and user trust.

  • Administer integrations between Salesforce and third-party prospecting tools, ensuring seamless data syncing while preventing duplicate records.

  • Troubleshoot day-to-day system issues, provide user support, and maintain clear documentation for the sales team.

Requirements

• 2–5 years of experience in Sales Operations, Revenue Operations, or a highly analytical Salesforce Admin role, ideally within B2B SaaS or the broader tech sector.
• Deep understanding of the B2B sales funnel, from lead generation through to opportunity stages and closing.
• Strong proficiency in hands-on Salesforce administration. You must be highly comfortable building complex reports, managing data architecture, and maintaining basic system configuration.
• Highly analytical and detail-oriented mindset, with the ability to translate raw CRM data into clear business recommendations.
• Executive presence and strong communication skills; you must be highly comfortable presenting data to senior leadership, advising executives on GTM strategy, and confidently pushing back on system requests that compromise data integrity.
• A proactive problem-solver with a high level of adaptability, initiative, and ownership in a fast-paced environment.