Self-Serve & Small Business Growth Lead

What success looks like

• ARR growth from PayG. Grow revenue from PayG accounts, covering both consumption revenue, conversion into committed contracts, and making sure we’re full utilising pay as you go and self serve as a marketing channel in it’s own right.
• Retention. PayG accounts that stay and grow. Low churn, healthy expansion within the base.
• A playbook. A repeatable, testable operating model for the channel that can be iterated and improved.

Key Responsibilities

• Own the PayG GTM with Marketing, Partnerships and sales: focussing on messaging, channel growth and conversion to improve customer acquisition.
• Demo conversion of small accounts. Work sales to enable fast follow-up, automating as much of the process as possible to help them handle the
• Support the product flows, with Tech and Product: helping to feedback to improve self-enablement, and conversion. Small tweaks to wording and positioning might make a huge difference.
• Pricing strategy, with the CRO and CFO: packaging and price built for a high-volume channel.
• PayG Retention & committed conversion, with the Customer team and Lifecycle Marketing team. There are two desirable outcomes for the customer team 1) converting suitable PayG accounts into subscriptions 2) Keeping them supported and successful across support and account management in a low touch away. As the overall PAYG owner, you will support and help them optimise these outcomes.
• Reporting and insight for the channel. Own the numbers end to end.

Skills, Knowledge & Expertise

• Strong commercial background. You understand GTM fundamentals in a high-volume environment in a B2B context.
• You have owned a self-serve / PLG funnel end to end: activation, conversion, retention. Not just top of funnel.
• Highly numerically literate. Comfortable in the data yourself, running A/B tests and using data to optimise conversion systems.
• Pricing and packaging instinct. You run price and packaging tests, you don't just execute someone else's.
• Strong instincts for messaging and for building growth and referral loops.
• Bias to action. This is greenfield. You build the playbook, you don't inherit one. You need to be comfortable with ambiguity, good at imposing not requiring structure and have a strong entrepreneurial streak

Benefits

• 50% Bonus/OTE
• 24 days holiday + Bank Holidays + your birthday off 🎉
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad ✈️
• 30 days to Work from anywhere 🌍
• Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption) 🐣
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to Spill Therapy
• Company socials, quarterly team socials Free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries 🥳