Senior Account Executive, Fashion & Retail
New YorkOn-site
AI Summary
Manages client relationships and leads strategic communications campaigns for fashion and retail brands, driving media placements and executive visibility.
About this role
SHADOW is looking for a Senior Account Executive to join our growing fashion and retail team. This role is ideal for someone with 4-6 years of experience who loves shaping narratives, thrives in fast-moving environments, and is passionate about helping brands tell meaningful stories. You’ll be responsible for managing teams, counseling clients and generating strong results across a number of client projects.
What You Bring:
- A strategic mindset: You think beyond the press release. You bring fresh, forward-thinking approaches to building a brand narrative and product launch to media, awards, and thought leadership platforms. You’ve led and secured high-impact placements, profiles, and recognition in top-tier fashion, retail trade and business outlets.
- Established industry connections: You're a true connector. You know the industry inside and out, and understand the market position and direction of SHADOW’s clients in the space. You have your fingers on the pulse of new trends and bring a deep bench of contacts across fashion, retail, trade, and broadcast media, as well as industry events, conferences, and podcasts, and you know how to turn relationships into results.
- Strong written and verbal skills: You can distill complex ideas into clear, persuasive narratives. From op-eds and award submissions to press materials and executive briefings, your writing is crisp, compelling, and on-brand.
- Managerial competence: You will be leading the work and output of dynamic teams across capabilities, and must be comfortable operating under pressure, meeting tight deadlines, and working on multiple projects simultaneously.
- A proven track record: We will want to see examples of breakthrough campaigns, activations, and placements that you’ve personally led that made an impact for your clients and a splash in the space.
- Organization and composure under pressure: You can juggle multiple workstreams with polish and poise. You bring structure to chaos and thrive in fast-paced environments, consistently meeting deadlines and communicating effectively with senior executives.
What You’ll Do:
- Lead client engagement: Serve as a senior partner to clients, offering sharp strategic counsel and trusted execution. You’ll own relationships and lead day-to-day communications, driving progress and impact.
- Drive media strategy and execution: Lead the development of executive visibility roadmaps, identify and pitch strategic media and speaking opportunities, and act quickly to create or respond to news - not only for your own clients but across the agency.
- Manage and multitask: Effectively manage the daily workflow of three to six accounts simultaneously, while also driving consistent results. You’ll communicate account priorities and thoughtfully work in collaboration with others.
- Execute: Develop, deliver and lead strategic client programs and initiatives. You must be an innovative thinker and set the standard for creativity in your division, with ideas that you personally can set into motion using your own industry connections and credibility. You must also bring high-level relationships to the table to help secure coverage that makes an impact.
- Client Correspondence: You are the first point of contact for your clients, therefore serving as both the mouthpiece and the ear for your teams.
- Elevate the agency’s offering: As a steward of corporate and executive communications within the agency, you’ll help institutionalize best practices, build internal tools, share opportunities, and contribute thought leadership that benefits the agency and our clients alike.
Annual Compensation
$75K - $90K (commensurate with experience)
Skills
Account ManagementAward SubmissionsBrand Narrative DevelopmentClient ManagementExecutive BriefingsMedia RelationsPress ReleasesStrategic Communications
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