Senior Campaign Specialist

Overview

Waters Corporation is seeking a driven and detail-oriented Senior Campaign Specialist to support planning, executing, and optimizing integrated marketing campaigns that drive pipeline growth and revenue. The role blends creativity and differentiated messaging with data-driven execution, leveraging digital channels, and cross-functional collaboration to attract, nurture, and convert high-quality leads.

The ideal candidate is both a strategic thinker and a hands-on doer - someone who thrives in fast-paced environments, loves experimentation, and is passionate about delivering measurable business impact through digital marketing.

Application end date: Monday 12 October 2026

Responsibilities

Campaign Planning & Alignment

• Plan and execute multi-channel demand generation tactics across email, paid media, social, webinars, content syndication, and websites.
• Collaborate with campaign managers and cross-functional teams (Product Marketing, Creative, Segment Leaders, and Regional partners) to support growth initiatives, new product launches, and pipeline acceleration.
• Support alignment of campaign messaging by leading completion of initiative briefs that resonate with prospective customers and offer clear guidance on creation of multi-tactic programs.

Tactical Execution

• Manage campaign timelines, budgets, and performance tracking from launch through post-campaign analysis.
• Excels in project management with a focus on ensuring campaigns launch on time, on budget, and with measurable outputs.
• Guide creation of nurture campaigns and third-party programs that build brand awareness and create demand for critical programs and portfolios.

Optimization & Reporting

• Monitor and analyze campaign performance, identifying insights and optimization opportunities to improve conversion rates and ROI.
• Conduct A/B testing and experimentation across channels to continuously improve results and message stickiness.
• Stay informed on industry trends, audience behavior, and best practices in demand generation to drive continuous improvement.

Lead Management & Funnel Support

• Ensure accurate campaign tracking, reporting, and attribution across the funnel.
• Ensure campaign-generated leads are seamlessly handed off and actively supported through the funnel – including timely uploading into the company’s CRM system.
• Contribute to funnel conversion improvements by driving higher-quality, sales-ready MQLs.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
• 4–7 years of experience in demand generation, campaign management, or digital marketing.
• Strong analytical skills with experience measuring campaign performance and translating data into insights.
• Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.
• Ability to collaborate with creative, content, sales, and analytics teams
• Possess a growth mindset – open to testing and learning opportunities with a focus on continuous improvement.
• Full proficiency in Microsoft Office applications
• Salesforce.com experience is essential
• Experience with Monday.com and Power BI is advantageous
• Experience leveraging Paid LinkedIn is desirable