Senior CRM Manager

About Us

Global Tech Markets’ mission is to help organizations grow, evolve, and thrive. By integrating modern technology with the best people, we drive businesses forward in sustainable and smart ways. We do this by offering a range of specialist services, from which our partners can pick and choose depending on their needs.

Our range of expert services have been crafted to help businesses modernize and thrive at any point in their journey. Whether they’re just starting out and need a hand, or have a huge project in the pipeline, we’re here to guide them and do the heavy lifting where needed. Our range of services includes support, sales, VIP, CRM, Payments, Payouts, Anti-fraud, Risk Management, and more.

Our values center on providing our assistance in a friendly and human fashion, cutting out the corporate tape to deliver a practical and holistic service. We build trust, and value long-term partnerships that allow our customers, and our team to grow together.

We are looking for a motivated professional who wants to join our CRM Team as Senior CRM Manager.

Responsibilities:

• Lead retention strategy for client portfolios.
• Define promotional calendars in alignment with business goals and seasonal trends.
• Architect sophisticated automated engagement journeys using behavioral triggers and advanced personalization.
• Conceptualize and launch complex gamification experiences and retention layers.
• Serve as brand guardian and strategic marketing advisor for clients.
• Monitor overall retention health and advise on macro-level optimizations.
• Lead training, process documentation, and cross-departmental initiatives.
• Refine CRM product needs with team management and provide insights to product, data, and client success teams to inform platform evolution.
  

Requirements:

• Solid understanding of iGaming retention strategy and CRM best practices.
• Strategic thinker with a deep understanding of lifecycle marketing, gamification dynamics and how to manipulate all levels of the user funnel (acquisition/conversion/retention/reactivation).
• Expertise in retention metrics, cohort analysis, and revenue-driving mechanics.
• Strong leadership and mentoring abilities.
• Cross-functional collaboration and high client-facing credibility.
• Data-driven decision-making with the ability to translate insights into action.
  

What to expect from us:

• Competitive remuneration package and social benefits;
• Food vouchers
• Special occasion gift vouchers, Newborn bonus;
• Health Insurance from the first month.
• Discount on Multisport / CoolFit cards.
• 20 days annual leave;
• Free snacks and beverages in the office and Happy Hour on Fridays.
• Friendly environment with colleagues ready to share their experience.
• Challenging and interesting projects.
• Team-building events and activities;
• Great location in Sofia - Office X, blvd 51 Cherni Vrah, next to Mall Paradise.

If you are interested, please send us CV in English.

All applications will of course be treated with the strictest confidentiality.

Only the short-listed candidates will be contacted!