Senior Digital Marketing Executive (VN)

JOB RESPONSIBILITIES:

Paid Social Advertising (Core Focus)

• Plan, execute, and optimize paid social campaigns on Meta (Facebook & Instagram) with a focus on conversions and ROI.

• Monitor daily performance, analyze key metrics, and continuously improve campaigns through A/B testing and data-driven optimization.

• Develop and refine audience strategies, including custom audiences, lookalikes, and retargeting.

• Identify performance bottlenecks and take proactive actions to improve results.

• Prepare clear performance reports with actionable insights.

• Execute Tiktok, SEM & PPC ads if required

Creative Direction & Ideation

• Propose and develop creative ideas, angles, and messaging for ad campaigns.

• Work with designers/content creators to produce effective ad creatives (visuals, videos, copy).

• Provide feedback and iterate on creatives based on performance data.

Events & Offline Support

• Support the planning and execution of offline events and brand activations.

• Coordinate with vendors, partners, and internal teams to ensure smooth execution.

• Assist in managing logistics and ensuring brand consistency across offline touchpoints.

Collaboration

• Work closely with the Marketing Manager and internal teams to align campaigns with business objectives.

• Contribute market insights to improve targeting, messaging, and campaign strategy.

JOB REQUIREMENTS:

• 2–3 years of hands-on experience with Meta Ads Manager, with a strong focus on performance optimization.

• Solid analytical skills with the ability to interpret data and make optimization decisions.

• Creative mindset with a strong understanding of what drives engagement and conversions

• Experience working with designers or content teams is preferred.

• Strong communication skills in both Vietnamese and English.

• Experience supporting offline events or working with vendors is a plus.

• Bonus: Experience managing marketing vendors/agencies.

WORK ARRANGEMENT

• Remote or relocation to Malaysia