Senior Director, Beauty Marketing

Who We’re Looking For

We’re looking for a strategic, creative, and results-driven marketing leader with deep experience in the beauty, skincare, cosmetics, or wellness industry. The ideal candidate brings a strong understanding of modern consumer behavior, brand storytelling, and full-funnel marketing strategy, along with a proven ability to build impactful campaigns that drive growth and engagement. This person is equal parts visionary and operator — capable of developing long-term brand strategy while executing with speed and precision in a fast-paced environment. They are a collaborative leader who can influence across functions, mentor high-performing teams, and elevate the brand through innovative thinking, cultural relevance, and data-informed decision-making.

Key Responsibilities

• Be the voice of the Beauty consumer within the organization
• Drive product positioning, messaging, and storytelling across all marketing channels
• Develop and lead integrated marketing strategies that support category growth, customer acquisition, and revenue objectives
• Lead go-to-market strategies and execution for product launches, seasonal campaigns, and campaign initiatives
• Work cross-functionally to ensure social, influencer, PR, merchandising, and experiential marketing efforts work cohesively with one message
• Partner with other departments, Product Development, E-commerce, Media and Sales to drive improved outcomes for the Beauty category
• Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness
• Manage marketing budgets, agency relationships, timelines, and overall campaign execution
• Build, mentor, and lead a high-performing marketing team
• Ensure brand consistency and a best-in-class customer experience across all touchpoints
• Identify opportunities for innovation, partnerships, and emerging market trends within the beauty industry

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of progressive marketing experience, including leadership experience within beauty, skincare, cosmetics, wellness, or consumer electronics brands
• Proven track record of developing and executing successful integrated marketing campaigns
• Strong understanding of digital marketing, social media, influencer strategy, and consumer engagement
• Experience leading product launches and omnichannel marketing initiatives
• Excellent leadership, communication, and stakeholder management skills
• Strong analytical and strategic thinking abilities with a data-driven mindset
• Ability to thrive in a fast-paced, high-growth environment
• Experience managing and developing high-performing teams
• Experience leveraging AI to improve speed to outcomes
• Passion for beauty, wellness, and emerging consumer trends

Who We Are:

Therabody® is the wellness tech leader with a mission to inspire and enable everybody to feel, perform and look their best. Therabody’s product ecosystem includes category-creating innovations in wellness, performance and beauty products, proprietary software and digital content. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things and the TIME Best Inventions 2025 award.

We’re dedicated to excellence, and that starts with our employees. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.