Senior Manager, Demand Generation
AI Summary
Senior marketing leader responsible for planning, executing, and optimizing demand generation programs to generate high-quality pipeline and revenue. Owns multi-channel strategy, budgeting, forecasting, and cross-functional collaboration to drive qualified pipeline.
About this role
We are looking for a Sr. Manager, Demand Generation to join our Marketing team.
What does a Sr. Manager, Demand Generation at CoderPad do?
This role is responsible for turning CoderPad’s marketing investment into a predictable, measurable pipeline.
As Senior Manager, Demand Generation, you will lead the strategy and execution of programs designed to capture and convert demand. You’ll work in close partnership with Campaigns, Events, Marketing Ops, Sales, and Finance to ensure the right audiences see the right message through the right channels—and that those efforts translate into real revenue impact.
The Director of Campaigns focuses on content, messaging, and brand. This role focuses on distribution strategy, channel performance, budget optimization, and pipeline outcomes. Success requires strong cross-functional collaboration, sharp analytical thinking, and comfort owning results.
As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a Marketing team team to drive awareness and demand for our technical hiring platform and support our GTM teams.
This role is located in North America and works eastern hours.
What you'll be doing:
This role combines clear accountability with deep collaboration.
You are accountable for demand performance, pipeline forecasting, and paid channel ROI, while partnering closely with:
Campaigns on content usage, sequencing, and performance feedback
Events on converting event interest into pipeline
Marketing Ops on attribution, lead flow, and lifecycle accuracy
Sales & SDRs on pipeline quality, account prioritization, and feedback loops
Finance on budget pacing and revenue alignment
The shared goal: consistent, high-quality pipeline that supports revenue targets.
Core Responsibilities
Pipeline Planning & Forecasting
Build and maintain a rolling 3–6 month demand forecast, connecting revenue targets to required MQL and SQL volume
Continuously refine forecasts based on performance data
Translate demand performance into revenue impact for leadership
Provide clear, accurate pipeline reporting to leadership
Budget Ownership & Optimization
Manage the paid demand budget across channels with a focus on full funnel optimization and pipeline generation
Monitor performance weekly and adjust allocation to stay on track
Partner with Finance on forecasting, reconciliation, and planning
Demand Channel Leadership
You will lead strategy and own execution for demand-focused channels, working closely with content, events, sales, and ops partners:
Paid Social – Own targeting, budget, testing, and sequencing across all paid social programs; Campaigns provides creative and messaging inputs
Paid Search – Own keyword strategy, bidding, structure, and conversion tracking across Google and Bing
Content Syndication – Manage vendor relationships, audience targeting, budget, and lead quality standards
Webinars (Demand Programs) – Own registration promotion, audience targeting, spend, and pipeline measurement; content and logistics are supported by partner teams
Review Sites – Manage G2 and Gartner programs, including review generation and paid placements
Retargeting – Build and manage retargeting audiences across channels
Conversion Optimization – Improve landing pages, forms, and inbound conversion rates through testing and iteration
Account-Based Marketing & Conversion
Partner with Marketing Ops to tier accounts using intent and engagement data
Design and run ABM programs that help convert engaged accounts into pipeline
Collaborate with Campaigns on content needs while owning distribution and measurement
Partner with Ops on lead scoring, MQL definitions, and lifecycle rules to maintain lead quality
Events & Operations Partnership
Work with Marketing Ops on multi-touch attribution and performance analysis
Ensure consistent campaign naming and taxonomy for reliable reporting
Partner with Campaigns and Events on calendar alignment
Own pre- and post-event communications to help ensure events contribute to pipeline goals
How Success Is Measured
Qualified pipeline
Pipeline forecast accuracy (quarterly)
S0 - S1 conversion rates
ABM account progression and conversion
What you should bring:
7+ years of B2B demand generation or pipeline marketing experience (SaaS preferred)
Proven experience owning paid budgets and pipeline forecasts
Hands-on expertise across paid social, paid search, and ABM
Comfortable partnering cross-functionally while owning results
Analytical, pragmatic, and revenue-oriented mindset
Experience operating as a senior individual contributor
