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Senior Manager Digital Innovation Communication (f/m/d)

HeidelbergOn-siteFull-time

AI Summary

Develops and implements communication strategies for digital and AI business transformation, translating complex digital topics into engaging narratives for employees, media, investors, and influencers.

About this role

Are you passionate about driving impactful communication around digital transformation, AI, and business strategy? Do you want to help position Heidelberg Materials as a digital and AI pioneer in the building materials industry, engaging internal and external stakeholders with clear, impactful messaging?

Then join our Group Communication & Investor Relations Department in the role of Senior Manager Digital Innovation Communication (f/m/d).

This position is located at our Headquarters in Heidelberg, Germany.

YOUR NEXT CHALLENGE

  • Develop and implement communication strategies that support our digital and AI business transformation, including campaigns and stories on new digital products, platforms, and services

  • Translate complex digital topics into clear, engaging narratives for diverse audiences like employees, media, influencers, and investors

  • Steer global projects and campaigns for digital communication in close collaboration with country organisations

  • Collaborate closely with our partner ecosystem and digital business units, product teams, and innovation leads to align messaging and ensure strategic consistency

  • Create high-impact content across formats (presentations, articles, videos, infographics) tailored to strategic communication goals

  • Support executive communication around digital initiatives, including speeches, thought leadership, and social media content

  • Monitor trends and stakeholder perceptions, providing insights to continuously refine our digital communication approach

YOUR PROFILE

You’re a strategic communicator with a strong grasp of digital innovation and a talent for making complex ideas accessible and engaging.

  • Degree in communications, digital media, journalism, or a related field

  • Several years of professional experience (ideally a minimum of 7 years) in strategic communication, ideally with a focus on digital transformation or technology-driven industries

  • Sound understanding of digital business models, AI, platforms, and product communication and strong relationships with the digital and tech community

  • Proven ability to craft compelling narratives and translate technical concepts into audience-relevant messaging

  • Excellent writing and verbal communication skills in German and English (native-level English a plus)

  • Experience working with cross-functional teams and managing multiple stakeholders

  • Highly organised, proactive, and collaborative mindset with a passion for innovation and sustainability

OUR OFFER

We are convinced that only those who successfully realize their personal goals can also fully contribute professionally.That'swhy we offer you attractive benefits, such as:

  • Flexible working timemodels with up to50% remote workingwithin Germany

  • 30 vacation daysplusadditionalspecial vacation days

  • Attractive compensationwithprofit share/bonus,Christmas,andvacationpayment

  • Multiplelearning& developmentoptions: support of job-related further training, various technical and leadership developmentprogram

  • JobTicket,JobBikeand furtherspecial conditions and discountsfore.g.,gyms

  • Company fitness room, various sports classes,health,and prevention campaigns

  • Individual onboarding withbuddy programas well as variousnetworking initiatives(Network of Women, International Network etc.)

  • Modern headquarters next to the river Neckarwith ergonomic workplaces and height-adjustable desks

  • Canteenwith discounted and healthy meals

  • Bicycle and underground parking with charging stations–for e-bike and car


...and much more.

Skills

AIArticlesBusiness StrategyDigital ProductsDigital TransformationInfographicsPlatformsPresentationsProduct CommunicationSocial MediaStakeholder Perception AnalysisThought LeadershipVideos

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