Senior Marketing Associate - Retention 資深會員經營專員
TaipeiOn-siteFull-time
AI Summary
Plans and executes membership and retention strategies for Lalamove, using data analysis and user segmentation to improve repurchase rates, reactivate dormant users, and grow the Lalamove Rewards program.
About this role
我們正在尋找具備數據分析、會員經營與行銷執行力的會員經營人才！
你將負責用戶的經營與留存，透過用戶分群、回購策略與會員活動，提升用戶使用頻率與品牌黏著度。同時，你也將透過數據分析與行銷成效追蹤，持續優化會員經營策略，在有效控制行銷成本的同時，推動用戶價值與平台成長。
【工作內容】
【我們正在找這樣的你/妳】
【工作待遇】
Skills
Data AnalysisKPI TrackingLalamove RewardsMarketing Campaign ExecutionReactivation CampaignsRetention StrategyROI AnalysisUser Segmentation
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